Archive for the ‘Customer Experience’ Category

How Personalised Customer Journeys are Helping Brands Win

Posted by Pavan KR Murthy | Posted On January 11th, 2017 |Salesforce, CRM, Customer Experience, Customer Success Platform

This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has become difficult. Out of all the weekends, I chose..

Read More

How Salesforce can Help you Master the Customer Experience

Posted by Tom Jodis | Posted On June 1st, 2016 |Salesforce, CRM, Customer Experience

When I was a kid, Zenith was the leader in manufacturing and selling radios and TV’s – their slogan was “The Quality goes in before the Name goes on” Quality was what customers wanted and they were willing to pay for it. Then about 12 years ago Wal-Mart replaced quality with low price – customers..

Read More