Benefits of Salesforce AWS Integration

Published on
September 9, 2021

As businesses embark on their journey of implementing integrations between SaaS applications and cloud providers, they discover that the process requires vast amounts of time for development, high licensing costs, maintenance, upgrades, and so on. To add to these, there is another challenge of data being in different places, such as on-premises databases, SaaS applications, or on the cloud. It thus becomes extremely difficult to pull and push data from across sources, to build a complete 360-degree view of their customers and gain valuable insights. The solution? The integration of the two business giants, Salesforce and Amazon Web Services, will open a plethora of amazing opportunities, proving to be monumental for your business.

Salesforce is the world’s leading Customer Relationship Management (CRM) company, which has been transforming businesses into getting more competitive and dominant in their industry. Its cloud-based technology supports them to better serve their customers, by having a clearer picture of each client across every department.

While AWS, (the top cloud platform in the market today) on the other hand, provides scalable, reliable cloud computing services at an enterprise level, supporting businesses by providing them with the tools they need to grow. AWS offers a multitude of different products and services, allowing a user to choose which of these products or services they really need and pay for only what they truly use.

When the exceptional qualities of Salesforce’s customer service management and AWS’ cloud computing and APIs integrate, businesses can better streamline their services, be flexible, offer a better quality of care to their customers, and do so much more.

Also Read: Salesforce SAGE Intacct Integration

Features & Benefits of Salesforce AWS Integration

Through Salesforce and AWS’ strategic partnership, multiple pre-built service integrations have been created. Which facilitate more impactful engagements while minimizing the time, complexity, and risk, that are common with implementing new technologies.

1. Saving on Time & Cost Of Infrastructure

The integration allows you to integrate your information between the two separate systems, which is key to increasing efficiencies within your company. The Salesforce AWS integration removes the division between customers’ data and other applications, enabling the merging of customer data with operational applications, saving you hassle and time. It further reduces expenses on infrastructure by focusing your information online in cloud-based systems, thus eliminating the burden of infrastructure investment and maintenance, saving costs as well as time. It also lets you work remotely from wherever the world you might need to.

2. Increase The Flexibility Of Your Business

The Salesforce AWS integration is a huge step towards increasing business flexibility, critical in today’s times. With this increased adaptability, you will be in a stronger position to adjust and innovate faster to the ever-changing needs of your business. By integrating the two services you get to extend the benefits of both, as the options previously available can now be pushed even farther, saving you time by reducing redundancies and complexities, improving workflow, and boosting ROI.

3. Build Compelling Voice-Enabled Experiences & Private Skills

You can now use your voice to access your critical corporate Salesforce applications from anywhere, with the integration of Salesforce and ‘Alexa for Business. Alexa can also provide you with templates to help you build and deploy Salesforce private skills in your organization, so you can make private skills available to only your employees. Your employees can also ask questions in a natural manner and get access to Salesforce data from any Alexa device widely personalizing and scaling up Customer Experience.

4. Streamline App Development

Without proper tools and integrated customer data, building cutting-edge applications quickly is not possible. Thus, Salesforce Heroku delivers a developer-friendly, cloud-native platform to streamline application development. This is facilitated by integrating formerly siloed customer data together with removing the burden of infrastructure management, in order to allow developers to solely focus on creating customer-centric applications, without distractions.

5. Transform Connected Device Data Into Engaging Experiences

Every business today is looking forward to transforming its processes with the Internet of Things, but without business intelligence, customer context, and an accessible platform, driving value from IoT deployments is difficult. The IoT of AWS and Salesforce enables customers to securely connect a network of devices to their CRM and automate actions (based on specific events) saving on the operational overhead and maximizing revenue. It enables you to contextualize device data with insights about who is interacting, how your customers are using their products, etc.

The Salesforce AWS integration captures the right data and sends it to the right tools, making it a valuable source for the insights and predictive analytics required by your modern data-driven and customer-centric business. You can also build business logic for any device state using just clicks, no codes required.

6. Provide Your Customers With World-Class Customer Service

Delight your customers with world-class customer service, with the world’s leading CRM. The entirely cloud-based solution can assist customers around the world and scale rapidly, without the hassle of overhead induced by managing traditional contact centers. The integration with Salesforce Service Cloud enables contact center operators to easily create dynamic and customized customer experiences, by using information like past purchases, customer tendencies, contact history, etc. These data can also be used to anticipate end-customer expectations and requirements and deliver answers to their questions, even before they are asked.

7. Salesforce Einstein Analytics & Amazon Redshift

Make each and every customer interaction smarter by giving your marketing, sales and customer service teams the advanced Einstein analytics applications directly in their Salesforce applications. The solution combines analytics applications with a fast and scalable data warehouse, that helps accommodate the rapid growth of customer data and bridge existing siloes. Plus, integration with Amazon Redshift eliminates the need for IT resources that would otherwise have to build and manage a custom connection between the applications and data warehouse.

8. Get A Unified, Secured Experience With Private Connect

The Salesforce AWS integration offers another unique feature. A lot of users use AWS as their cloud layer and Salesforce as their app layer. So, ‘Private Connect’ seamlessly bridges these two layers to provide you with a unified and secure experience. It directly connects Salesforce first-party data centers and AWS regions, allowing secure, private communication across clouds. After creating a private connection between your Salesforce org and your data hosted within AWS, you can now easily route HTTP/s traffic through, keeping it shielded from public internet threats.

Why choose Appshark as your Salesforce AWS Integration Partner?

With more than 10 years of experience, 500 + successful project implementation, and an aggregate client rating of 9.7 on AppExchange.AppShark gets vast Salesforce integration expertise for client projects. From integration Quickbooks to Microsoft Dynamics ERP our Salesforce experts do it all and that too on flexible engagement models.

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