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How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

by Antara Bhattacharya | Jul 12, 2017 | Mobile, Open SMS Pro, Salesforce, Salesforce Lightning, SMS Marketing

You can boost customer engagement and grow sales using Salesforce Lightning by adding a simple feature: SMS. How many times have you deleted an email without reading it? What about an SMS message? Text messages have a whopping 98% open rate. The open rate for email is...

SMS/Texting in Business: Part 3 – Voice of Customer (VOC)

by Srinivas Gaddam | Mar 30, 2016 | General, Mobile, Salesforce

In my previous blog post, I mentioned that we recently moved to a new house. Anyone who has done this knows the consequent, frequent trips to a home improvement store. In my case it was a Home Depot near my house. During one of my trips, I noticed a credit card...
SMS/Texting In Business: Part 2 – Real-Time Interaction

SMS/Texting In Business: Part 2 – Real-Time Interaction

by Srinivas Gaddam | Mar 2, 2016 | General, Mobile, Salesforce

I am a father of two teens. It recently dawned on me that my children are no longer interacting with me the way they used to. My wife tells me it is because they are growing up and it is a normal change. I understand THAT, but that is not what I meant. They are on...
OpenSMS: Send Individual or Bulk SMS From Salesforce

OpenSMS: Send Individual or Bulk SMS From Salesforce

by Antara Bhattacharya | Jul 1, 2014 | Mobile, Salesforce

With companies choosing the enterprise mobility route for expanding their businesses, it is safe to say that instant messaging is the most practical way to connect and network with clients, prospects and even employees. Whether it is to advertise a new...

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