Marketing automation is a crucial step in today’s fast-paced digital marketing world. It is a necessity for targeted campaigns so that the best leads can be forwarded to the sales team for better ROI and maximum revenue generation. Nothing does it better than...
We’re living in the age of the informed, empowered and demanding customers. Selling in the age of the customer is challenging. Customer expectations are fast evolving. Technology advancements are opening new customer touchpoints. And there’s no end to it. In such an...
One of the most common questions Salesforce CRM clients and prospects ask is whether to use Salesforce Pardot or HubSpot for marketing automation. Pardot has one distinct advantage where Salesforce is concerned. Salesforce acquired ExactTarget, which included Pardot....
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