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Building & Optimizing Customer Journeys With Salesforce Journey Builder

Building & Optimizing Customer Journeys With Salesforce Journey Builder

by AppShark | Dec 17, 2019 | Custom Development, General, Salesforce

Customer satisfaction is getting redefined in the digital age. Pre-digital, customer satisfaction was simple- deliver ‘value for money’ products and be quick in handling their complaints. What changed? Today you have demanding and much-informed customers who are in...
How To Setup Salesforce Knowledge in Field Service Lightning App

How To Setup Salesforce Knowledge in Field Service Lightning App

by Faizy Khan | Sep 24, 2019 | General, Salesforce

You can take customer experience to the next level by empowering your field technicians with mobile access to useful information needed to complete their service appointments or tasks. This will not help the technicians deliver services or resolve issues quickly but...
Why SMS Is Your Most Powerful Marketing Tool

Why SMS Is Your Most Powerful Marketing Tool

by Antara Bhattacharya | Mar 22, 2017 | Mobile, Open SMS Pro, Salesforce, SMS Marketing

Text messaging is experiencing a renaissance and has evolved far beyond casual social interaction. Everyone — from millennials to baby boomers — sends texts! Today, consumers choose text messaging as a preferred method of communication as it is easier to text in these...
Is Your Business Text Savvy Yet?

Is Your Business Text Savvy Yet?

by Antara Bhattacharya | Feb 23, 2017 | Mobile, Open SMS Pro, SMS Marketing

There is nothing groundbreaking about the fact that text messaging is here to stay! Texting used to be a mere form of entertainment years ago among teens and young adults. It has come a long way and is now popularly accepted as an effective means of communication for...
SMS vs E-mail: It’s Time to Put This Rivalry To Rest!

SMS vs E-mail: It’s Time to Put This Rivalry To Rest!

by Antara Bhattacharya | Dec 21, 2016 | Mobile, Open SMS Pro, Salesforce, SMS Marketing

With easy availability of multiple communication channels in today’s smart phone world, it becomes quite a task to pick the right communication channel. But what is a right communication channel? Would you get your audience’s attention when you send a promo code over...
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