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Building & Optimizing Customer Journeys With Salesforce Journey Builder

Building & Optimizing Customer Journeys With Salesforce Journey Builder

by AppShark | Dec 17, 2019 | Custom Development, General, Salesforce

Customer satisfaction is getting redefined in the digital age. Pre-digital, customer satisfaction was simple- deliver ‘value for money’ products and be quick in handling their complaints. What changed? Today you have demanding and much-informed customers who are in...

Data Transformation Using Dataflow Builder and Importing It into Einstein Analytics

by Dr. Shiulee Chakraborty | Nov 9, 2017 | Salesforce, Salesforce Einstein

In continuation with my previous blog on how to prepare a dataset using dataset recipes, the next topic in this series is the transformation of data using Dataflow Builder. Dataflow JSON is set of instructions contained in a JSON file for loading data from multiple...
What You Need to Know About Salesforce Einstein

What You Need to Know About Salesforce Einstein

by Dr. Shiulee Chakraborty | Oct 24, 2017 | Salesforce, Salesforce Einstein

You may have heard about some or all of these: Salesforce Analytics, Wave Analytics, Analytics Cloud, Salesforce Einstein, and Einstein Analytics. In working with clients, we’ve come across the same questions about these products, prompting this article. The...
How Salesforce Einstein Empowered a Meteorological Scientist to Transform Her Career

How Salesforce Einstein Empowered a Meteorological Scientist to Transform Her Career

by Dr. Shiulee Chakraborty | Jul 5, 2017 | Salesforce, Salesforce Einstein

About two months back, I changed my career. With my educational background — a Ph.D. in climate change — the path to the scholarly world or a career in research appeared to be the best career move. I never imagined I would end up in business. This is my...

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