by AppShark | May 20, 2021 | Sales, Salesforce
Salesforce is a CRM that has Sales at the core of its functioning. Right from gathering intricate details of a potential lead, to helping the sales team personalize their interaction with the lead at every stage, Salesforce has the capability to get it just right. ...
by AppShark | Jul 24, 2020 | Salesforce Integration, Salesforce Marketing Cloud
The necessity for close collaboration between the sales and marketing departments is crucial. This allows the business funnel to perform consistently and make way for progress. The marketing team generates leads through multiple activities and market-research activity...
by Pavan KR Murthy | Mar 16, 2016 | Consumer Goods, CRM, Salesforce
This blog marks the beginning of several blogs I’m going to write on how consumer goods companies use Salesforce to sell and serve in the Omni-Channel age. In the early winter of 2013, I received an email from a consumer electronics company regarding a connected...
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