We’re living in an experience economy wherein the shopping experience has become a key influencer in buying decisions. To succeed in an experience economy, retailers need to invest in creating personalized and memorable experiences that are aligned with their brand...
This blog marks the beginning of several blogs I’m going to write on how consumer goods companies use Salesforce to sell and serve in the Omni-Channel age. In the early winter of 2013, I received an email from a consumer electronics company regarding a connected...
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