Reebok recently took the decision of bringing back some of its shoemaking capabilities back to the United States, revealing its near future plans of opening a new manufacturing lab at Wixom in Michigan in the next year. This lab, called ‘The Liquid...
I was recently having a conversation with the CEO of a Manufacturing firm (consumable products) about the state of his current business and his future plans. His ambitious plans call for the implementation of a digital tool which lets him monitor his business and...
This blog marks the beginning of several blogs I’m going to write on how consumer goods companies use Salesforce to sell and serve in the Omni-Channel age. In the early winter of 2013, I received an email from a consumer electronics company regarding a connected...
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