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Salesforce Marketing Cloud Journey Builder for Personalization

Salesforce Marketing Cloud Journey Builder for Personalization

by AppShark | Jan 15, 2021 | Salesforce Marketing Cloud

Today brands have to strive to remain relevant yet unique across all channels of communication, ensure consistency in customer interaction to avoid confusing potential buyers. In this context; the need to integrate offline and online providing a seamless Omnichannel...
How Personalised Customer Journeys  are Helping Brands Win

How Personalised Customer Journeys are Helping Brands Win

by Pavan KR Murthy | Jan 11, 2017 | CRM, Customer Experience, Customer Success Platform, Salesforce

This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has...

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