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Salesforce Marketing Cloud Journey Builder for Personalization

Salesforce Marketing Cloud Journey Builder for Personalization

by AppShark | Jan 15, 2021 | Salesforce Marketing Cloud

Today brands have to strive to remain relevant yet unique across all channels of communication, ensure consistency in customer interaction to avoid confusing potential buyers. In this context; the need to integrate offline and online providing a seamless Omnichannel...

SMS/Texting in Business: Part 3 – Voice of Customer (VOC)

by Srinivas Gaddam | Mar 30, 2016 | General, Mobile, Salesforce

In my previous blog post, I mentioned that we recently moved to a new house. Anyone who has done this knows the consequent, frequent trips to a home improvement store. In my case it was a Home Depot near my house. During one of my trips, I noticed a credit card...
SMS/Texting In Business: Part 2 – Real-Time Interaction

SMS/Texting In Business: Part 2 – Real-Time Interaction

by Srinivas Gaddam | Mar 2, 2016 | General, Mobile, Salesforce

I am a father of two teens. It recently dawned on me that my children are no longer interacting with me the way they used to. My wife tells me it is because they are growing up and it is a normal change. I understand THAT, but that is not what I meant. They are on...

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