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Salesforce Marketing Cloud Journey Builder for Personalization

Salesforce Marketing Cloud Journey Builder for Personalization

by AppShark | Jan 15, 2021 | Salesforce Marketing Cloud

Today brands have to strive to remain relevant yet unique across all channels of communication, ensure consistency in customer interaction to avoid confusing potential buyers. In this context; the need to integrate offline and online providing a seamless Omnichannel...
Salesforce Commerce Cloud: How it is Shaping the Future?

Salesforce Commerce Cloud: How it is Shaping the Future?

by AppShark | Jun 19, 2020 | Customer Experience, Salesforce|CRM|Commerce Cloud

Salesforce offers ecommerce solutions to both B2B and B2C companies. Its digital commerce solutions have earned high praise from experts and customers. Reputed research firm Forrester named Salesforce a Leader in The Forrester Wave™: B2C Commerce Suites, in Q3 2018....
Providing Integrated Customer Experience with Salesforce Customer 360

Providing Integrated Customer Experience with Salesforce Customer 360

by AppShark | Jun 12, 2020 | Customer Experience, Salesforce|CRM|Customer Experience

With the world no longer the same around us, a common word which we are beginning to hear more is Integrated Customer Experience and Omni Channel. ‘Salesforce Customer 360’  the latest offering aims to be this point of truth by creating a single view of a customer...
How Retailers Can Leverage Salesforce To Create Engaging Customer Experience

How Retailers Can Leverage Salesforce To Create Engaging Customer Experience

by AppShark | Jan 14, 2020 | Customer Experience, Salesforce

In the last decade, new technologies like social, mobile, cloud, digital and now AI etc., have transformed the retail industry. New models of engagement, fulfilment and customer experience have evolved and continue to do so. For most retail customers, a great retail...
How Personalised Customer Journeys  are Helping Brands Win

How Personalised Customer Journeys are Helping Brands Win

by Pavan KR Murthy | Jan 11, 2017 | CRM, Customer Experience, Customer Success Platform, Salesforce

This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has...
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