In an environment where the power of data is used and harnessed effectively, businesses operate better and climb the growth ladder with a sure stride. Given the amount of data generated in various forms (CRMs, ERPs, mobile apps, and a variety of custom applications) tons of data exist and continue to be generated in today’s enterprise.
After the lengthy process of defining requirements without disturbing the ongoing function of the relevant application, manually obtaining separate reports from such data can be cumbersome. Today, an automated Middleware data integration process gathers and groups any kind of data from virtually any disparate source into one place. This enables teams across the organization to improve performance measurement, gain deeper insights and actionable intelligence, or make more informed decisions to support organizational objectives.
Integrating cloud-based applications such as ERP, CRM, and other custom applications that reside in many different locations can enhance and encourage collaboration by making digital connections simple and efficient. With data integration, information is seamlessly shared across applications with extended access to the necessary stakeholders within the organization.
One extremely noteworthy feature of Salesforce (the world’s leading robust CRM platform) is its ability to help businesses grow by allowing a high level of personalization. The magic of Salesforce extends into how well it can integrate with practically any business operational software that helps transform business processes, increases team productivity, and creates a positive customer experience, plus a lot more.
Salesforce Integration With Middleware Applications
Salesforce hosted CRM software has become mainstream with its users as it seeks out means to sync the information residing in other CRM applications, ERP custom applications, and databases.
An intricately integrated Salesforce Middleware or Middleware Salesforce environment brings together and helps disseminate critical data on customer accounts, inventory, and business processes across relevant teams. Today integration further extends into that with marketing tools or a productive software in the enterprise that enhances benefits. So, how does one get started with integration?
Moving on from less ideal situations that rely on cumbersome manual code-intensive efforts to integrate, let us jump into a discussion of the most popular middleware or third party Salesforce Integration Middleware tools available in the market.
Let us note that Middleware integration applications offer APIs for underlying software features that assist with the development of applications by providing common programming abstractions. Masking application heterogeneity handles the consumption of underlying hardware and operating systems while hiding low-level programming details.
The RapidiOnline integration tool is a simple yet easy feature-rich integration tool that uses pre-configured templates to integrate Salesforce with Microsoft Dynamics ERP.
It integrates Salesforce with all Microsoft Dynamics ERP (whether it is Microsoft Dynamics AX, GP, NAV, 365 Business Central, or 365 for Finance and Operations), providing both out-of-the-box integrations as well as fully custom and everything in between for Salesforce and other ERP integration. The stand out feature of this tool is that it not only syncs fields, but it also helps store and display critical ERP data (read Sales History, Payment History, Open Orders, and Financial Overview) wherever it is required most in the Salesforce system.
This tool offers ready-to-use reports and dashboards that are used as-is or can be easily customized to match business needs.
2. Dell Boomi
Dell Boomi is a highly technical and a scalable integration platform that integrates Salesforce with other systems and targets large and quick scaling businesses. The tool supports popular integrations such as Microsoft Dynamics, Oracle NetSuite, Amazon AWS, and Google Cloud. It is designed to leverage all the advantages of cloud technology while it supports complex architectures.
Dell Boomi AtomSphere offers several new features including a crowd-sourcing testing option called Boomi Assure, and a bulk-copy feature for loading large volumes of information into a database. This increases the number of integration projects that can be centrally managed.
Commercient is a cloud-based app designed to sync ERP systems with CRM systems including Salesforce. Thus it offers extensive customizations and flexibility to developers who then keep adding new integrations to this platform. The tool helps integrate more than 65 systems with Salesforce or other CRMs, including popular accounting systems such as Quickbooks and Sage.
Data is synced in real-time or on a schedule with multiple add-ons such as customized reports, sales territory set-up, and industry specifics. There are two levels of support for users to choose from along with product-specific resources for optimal implementation.
Jitterbit is a very broad integration platform that offers API integrations for businesses of varying sizes. This tool focus on problem-solving (with almost limitless options) and adaptability to execute integrations easily as a business grows.
Jitterbit is handled by non-technical and technical employees that help the non-technical build a new integration as well. However, their ERP-CRM integrations require significant efforts for custom integration. Jitterbit works well for larger, fast-growing businesses that leverage the flexibility offered.
There are three service levels available depending on the amount of support needed and the number of systems a business wants to connect. All Jitterbit solutions are available on a single digital platform called Harmony which helps users get quick results using a cloud, on-premise, or hybrid model.
MuleSoft Anypoint is a Salesforce-owned, high-end API integration platform used by enterprise companies with complex integrations. It can help integrate Salesforce with other business applications such as ERP, analytics systems, and data warehouse systems.
MuleSoft helps build API support and then applies additional integration functionality via layers and hence it works best for larger businesses with internal technical resources (to use this platform to its full potential). Integration with the help of MuleSoft is not as quick and easy as it is with some of the other tools but helps integrate a few applications at the same time.
6. Tibco Scribe
Tibco Scribe is a cloud-based generic tool with multi-platform connectivity offering specialist solutions available for large businesses, SMEs, and SaaS providers. This tool focuses mainly on Salesforce-ERP integrations, but it is also capable of integrations with business intelligence software such as Hubspot.
These tailored integrations also come with template support allowing users to create integrations that can handle unique configurations and customizations. The software utilizes a self-documenting graphical user interface which is ideal for non-programmers to deploy integrations. It can be easily handled with a management console that helps track multiple integration schemes.
Orbis is a flexible integration system offering integration of various programs (including Salesforce) with ERP systems. This gives small businesses much-needed flexibility and agility. It is SAP-centric (mainly designed for integrating SAP and Microsoft Dynamics) while it offers a range of off-the-shelf integrations and bespoke add-ons. Their options are flexible with on-premise, cloud, and hybrid operating models that support the Internet of Things (IoT), Big Data, real-time analytics, third-party systems, etc.
Choosing The Right Middleware Salesforce Integration Tool
Over and above having answers for basic questions like budget, business complexities, size, etc. factors such as functionality, scalability, and support offered are crucial points of consideration.
All the integration Salesforce Middleware or Middleware Salesforce tools featured here work well for a wide variety of businesses. For big businesses with a team of their technical support, MuleSoft Anypoint and Jitterbit are the best middleware integration tools because of the flexibility offered.
For smaller and medium-sized businesses, Rapidi offers excellent, user-friendly solutions that suit most budgets and business objectives.
Choose the right Salesforce consulting and integration expert service provider to guide you in whichever way you choose to go with Salesforce Middleware or Middleware Salesforce.
AppShark is both a Salesforce Gold Consulting Partner and a Product Development Partner based in Dallas, Texas. Our implementation process (which includes customization, set up, and configuration) has been perfected through many years served in the Salesforce industry. We also provide software integration services including strategy, development, and management to enable a continual flow of information from the cloud, premise to premise, or from cloud to premise platforms.