What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is one of the most popular Salesforce products. Aimed at digital marketing professionals, this platform helps marketers build optimized customer journeys, run targeted campaigns, and report on the ROI of their investments by using Salesforce for marketing.

Customer experience and delight is a top priority for businesses. This is even more critical in the digital landscape, where a customer controls and chooses when, where, and how to interact with a brand. 

As customer expectations evolve, traditional marketing techniques have fallen short. This creates an opportunity for Salesforce Marketing Cloud to help marketers like you put customers at the center of your strategy and drive revenue by making the most of each customer engagement. 

Forrester Research has positioned Salesforce Marketing Cloud as a leader in its ‘The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019’ report. This platform received the highest possible scores in artificial intelligence, customer experience features, product vision, partner ecosystem, consumer privacy, and support services.

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How Salesforce Marketing Cloud Helps Businesses Maximize Revenue

Today, personalization and omnichannel experiences are essential to almost any marketing initiative. Customers want every engagement with the brand to be personalized and customized to their specific needs be it engagement on the website, phone, chat, kiosk, or on social media. 

Salesforce Marketing Cloud arms you with powerful products and tools so you gain optimum value from your marketing efforts. On the other hand, using Salesforce for marketing with Marketing Cloud also helps your marketing team in automating routine tasks, deploying campaigns quickly, and collaborating using mobile apps — a highly useful feature during the current COVID-19 crisis.

Marketing Cloud is built on Salesforce and is an integrated solution for understanding the customer through data, personalizing experiences with intelligence, and engaging customers across marketing, sales, service, and commerce touchpoints. 

This platform offers many features such as Journey Builder, Audience Studio, Mobile Studio, Social Studio, Email Studio, Data Studio, and Advertising Studio, etc.

Salesforce Marketing Cloud features:

  • Get a 360-degree customer view through real-time data from multiple sources. 
  • Personalize every customer engagement by leveraging data.
  • Create optimized customer journeys and paths to purchase.
  • Measure campaigns with Google Analytics 360. 
  • Extract actionable insights to sharpen your marketing campaigns.

Salesforce Marketing Cloud is highly useful in providing companies with new digital marketing capabilities. In an age when customer experience is the differentiating factor, Marketing Cloud helps you attract and convert customers and drive revenue by using Salesforce for marketing. Along with other Salesforce uses of either products & solutions, it arms you with the right tools to navigate the present crisis and prepare for a stronger comeback.

AppShark – Your Salesforce Marketing Cloud Partner

AppShark is a Salesforce Gold Consulting and Product Development partner. From strategy consulting to implementation to deployment, we offer a comprehensive set of services to help you quickly deploy Salesforce Marketing Cloud and build digital capabilities. 

Our Salesforce Marketing Cloud implementation services ensure successful setup and configuration, including integration with other Salesforce Clouds. Our certified consultants will also customize the platform as per your requirements and help you in managing the platform. Please contact us here, and we’ll schedule a call at your earliest convenience!