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Salesforce Marketing Cloud Journey Builder for Personalization

Salesforce Marketing Cloud Journey Builder for Personalization

by AppShark | Jan 15, 2021 | Salesforce Marketing Cloud

Today brands have to strive to remain relevant yet unique across all channels of communication, ensure consistency in customer interaction to avoid confusing potential buyers. In this context; the need to integrate offline and online providing a seamless Omnichannel...
How Using Salesforce for Marketing Maximizes Revenue

How Using Salesforce for Marketing Maximizes Revenue

by AppShark | Sep 8, 2020 | Salesforce, Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?   Salesforce Marketing Cloud is one of the most popular Salesforce products. Aimed at digital marketing professionals, this platform helps marketers build optimized customer journeys, run targeted campaigns, and report on the...
Advantages Integrating Sales and Marketing Cloud

Advantages Integrating Sales and Marketing Cloud

by AppShark | Jul 24, 2020 | Salesforce Integration, Salesforce Marketing Cloud

The necessity for close collaboration between the sales and marketing departments is crucial. This allows the business funnel to perform consistently and make way for progress. The marketing team generates leads through multiple activities and market-research activity...
Marketo vs Salesforce Marketing Cloud: Making The Right Choice

Marketo vs Salesforce Marketing Cloud: Making The Right Choice

by AppShark | Jul 14, 2020 | Salesforce Marketing Cloud

As more companies embrace digital marketing, competition in the marketing automation industry is heating up. According to Markets And Markets, the global marketing automation market size is predicted to grow from $3.3 billion in 2019 to $6.4 billion by 2024, at a CAGR...
Data Integration between Salesforce Marketing Cloud and Heroku- APIs vs Marketing Connectors

Data Integration between Salesforce Marketing Cloud and Heroku- APIs vs Marketing Connectors

by AppShark | Dec 24, 2019 | Cloud, Custom Development, Salesforce Marketing Cloud

  Data integration between systems is critical for organizations to optimally leverage their data and ensure smooth data flow across processes. In this blog, we discuss the challenges associated with data integration between Marketing Cloud and Heroku. We also...
How Salesforce Aligns Digital and Technology Strategy in a Shopping-Driven World

How Salesforce Aligns Digital and Technology Strategy in a Shopping-Driven World

by Antara Bhattacharya | Apr 5, 2017 | Salesforce, Salesforce Marketing Cloud

Soon, we will no longer be able to shop at the three JcPenney stores located at Dunkirk-Fredonia Plaza, Westfield Sunrise, and Palisades Center in the New York region. JcPenney decided to close 138 stores all over USA as part of its strategic decision  to align with...

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