by AppShark | Apr 20, 2021 | Salesforce Marketing Cloud
Salesforce Marketing Cloud is a powerful marketing automation platform that helps businesses drive their marketing efforts and convert leads into deals. One of the key features of the Marketing Cloud is the Content Builder, a cross-channel content management...
by AppShark | Jan 15, 2021 | Salesforce Marketing Cloud
Today brands have to strive to remain relevant yet unique across all channels of communication, ensure consistency in customer interaction to avoid confusing potential buyers. In this context; the need to integrate offline and online providing a seamless Omnichannel...
by AppShark | Sep 8, 2020 | Salesforce, Salesforce Marketing Cloud
What is Salesforce Marketing Cloud? Salesforce Marketing Cloud is one of the most popular Salesforce products. Aimed at digital marketing professionals, this platform helps marketers build optimized customer journeys, run targeted campaigns, and report on the...
by AppShark | Jul 24, 2020 | Salesforce Integration, Salesforce Marketing Cloud
The necessity for close collaboration between the sales and marketing departments is crucial. This allows the business funnel to perform consistently and make way for progress. The marketing team generates leads through multiple activities and market-research activity...
by AppShark | Jul 14, 2020 | Salesforce Marketing Cloud
As more companies embrace digital marketing, competition in the marketing automation industry is heating up. According to Markets And Markets, the global marketing automation market size is predicted to grow from $3.3 billion in 2019 to $6.4 billion by 2024, at a CAGR...
by AppShark | Dec 24, 2019 | Cloud, Custom Development, Salesforce Marketing Cloud
Data integration between systems is critical for organizations to optimally leverage their data and ensure smooth data flow across processes. In this blog, we discuss the challenges associated with data integration between Marketing Cloud and Heroku. We also...
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