by AppShark | Mar 30, 2021 | Salesforce, Salesforce Einstein
With businesses generating scores of data, the ability to analyze and extract true meaning from them is key to accurate digital business insights. This is an important differentiator among competition as a primary driver of success. Despite the colossal volume of data...
by AppShark | Nov 20, 2019 | Custom Development, General, Salesforce, Salesforce Einstein
We’re living in the age of the informed, empowered and demanding customers. Selling in the age of the customer is challenging. Customer expectations are fast evolving. Technology advancements are opening new customer touchpoints. And there’s no end to it. In such an...
by NandKishore Sahu | Nov 13, 2019 | Cloud, Salesforce, Salesforce Einstein, Salesforce Lightning
A few years back, customer engagement and experience meant attracting customers with great deals, ensuring a smooth path-to-purchase and converting them at the earliest. An occasional email with coupon offers and birthday/holiday greetings would suffice. Today, in the...
by Dr. Shiulee Chakraborty | Dec 21, 2017 | General, Salesforce, Salesforce Einstein
There is excitement in the world of analytics over the newest features of Einstein Analytics Winter ’18. In this release, the UI has been updated again. The changes mainly involve the import wizard and the addition of two more connectors. I have tried to...
by Dr. Shiulee Chakraborty | Nov 9, 2017 | Salesforce, Salesforce Einstein
In continuation with my previous blog on how to prepare a dataset using dataset recipes, the next topic in this series is the transformation of data using Dataflow Builder. Dataflow JSON is set of instructions contained in a JSON file for loading data from multiple...
by Dr. Shiulee Chakraborty | Oct 24, 2017 | Salesforce, Salesforce Einstein
You may have heard about some or all of these: Salesforce Analytics, Wave Analytics, Analytics Cloud, Salesforce Einstein, and Einstein Analytics. In working with clients, we’ve come across the same questions about these products, prompting this article. The...
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