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6 of the Most Useful Apps for Nonprofits on Salesforce AppExchange

6 of the Most Useful Apps for Nonprofits on Salesforce AppExchange

by Tom Jodis | Oct 11, 2017 | AppExchange, Lightning Experience, Nonprofits, Open SMS Pro, Salesforce, Salesforce Lightning, SMS Marketing

Nonprofits are always looking for ways to do more with less. Those using Salesforce can achieve that by putting apps from Salesforce AppExchange to work. This customer relationship management (CRM) system does much more than what comes out of the box. The valuable...
How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

by Antara Bhattacharya | Jul 12, 2017 | Mobile, Open SMS Pro, Salesforce, Salesforce Lightning, SMS Marketing

You can boost customer engagement and grow sales using Salesforce Lightning by adding a simple feature: SMS. How many times have you deleted an email without reading it? What about an SMS message? Text messages have a whopping 98% open rate. The open rate for email is...
Why SMS Is Your Most Powerful Marketing Tool

Why SMS Is Your Most Powerful Marketing Tool

by Antara Bhattacharya | Mar 22, 2017 | Mobile, Open SMS Pro, Salesforce, SMS Marketing

Text messaging is experiencing a renaissance and has evolved far beyond casual social interaction. Everyone — from millennials to baby boomers — sends texts! Today, consumers choose text messaging as a preferred method of communication as it is easier to text in these...
Is Your Business Text Savvy Yet?

Is Your Business Text Savvy Yet?

by Antara Bhattacharya | Feb 23, 2017 | Mobile, Open SMS Pro, SMS Marketing

There is nothing groundbreaking about the fact that text messaging is here to stay! Texting used to be a mere form of entertainment years ago among teens and young adults. It has come a long way and is now popularly accepted as an effective means of communication for...
SMS vs E-mail: It’s Time to Put This Rivalry To Rest!

SMS vs E-mail: It’s Time to Put This Rivalry To Rest!

by Antara Bhattacharya | Dec 21, 2016 | Mobile, Open SMS Pro, Salesforce, SMS Marketing

With easy availability of multiple communication channels in today’s smart phone world, it becomes quite a task to pick the right communication channel. But what is a right communication channel? Would you get your audience’s attention when you send a promo code over...
Five Steps to Create a Successful SMS Marketing Campaign

Five Steps to Create a Successful SMS Marketing Campaign

by Antara Bhattacharya | Oct 26, 2016 | Mobile, Open SMS Pro, Salesforce, SMS Marketing

If you haven’t started looking for SMS solutions to drive your marketing campaigns, now is the time! One of the disadvantages that Apps have is the fact that the target audience would have to install your app to receive the communication you are pushing through it....
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