by Antara Bhattacharya | Jul 12, 2017 | Mobile, Open SMS Pro, Salesforce, Salesforce Lightning, SMS Marketing
You can boost customer engagement and grow sales using Salesforce Lightning by adding a simple feature: SMS. How many times have you deleted an email without reading it? What about an SMS message? Text messages have a whopping 98% open rate. The open rate for email is...
by Antara Bhattacharya | Mar 22, 2017 | Mobile, Open SMS Pro, Salesforce, SMS Marketing
Text messaging is experiencing a renaissance and has evolved far beyond casual social interaction. Everyone — from millennials to baby boomers — sends texts! Today, consumers choose text messaging as a preferred method of communication as it is easier to text in these...
by Antara Bhattacharya | Feb 23, 2017 | Mobile, Open SMS Pro, SMS Marketing
There is nothing groundbreaking about the fact that text messaging is here to stay! Texting used to be a mere form of entertainment years ago among teens and young adults. It has come a long way and is now popularly accepted as an effective means of communication for...
by Antara Bhattacharya | Dec 21, 2016 | Mobile, Open SMS Pro, Salesforce, SMS Marketing
With easy availability of multiple communication channels in today’s smart phone world, it becomes quite a task to pick the right communication channel. But what is a right communication channel? Would you get your audience’s attention when you send a promo code over...
by Antara Bhattacharya | Oct 26, 2016 | Mobile, Open SMS Pro, Salesforce, SMS Marketing
If you haven’t started looking for SMS solutions to drive your marketing campaigns, now is the time! One of the disadvantages that Apps have is the fact that the target audience would have to install your app to receive the communication you are pushing through it....
by Antara Bhattacharya | Sep 14, 2016 | Mobile, Open SMS Pro, Salesforce, SMS Marketing
The 2016 Rio Olympics once again gave the world a glimpse of some of the fastest, strongest and the most focused athletes in the world. As expected, the likes of Michael Phelps, Simone Biles and Usain Bolt didn’t disappoint. They came, they promised and they...
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