by AppShark | Mar 4, 2021 | Customer Experience, Lightning Experience, Salesforce Lightning
Any time we visit a website, use an application, electronic device, or any interactive interface what lasts behind as a positive impression is its ease of usability. Today user experience or UX has emerged to be a key differentiator in a seller-dominated market...
by AppShark | Jun 19, 2020 | Customer Experience, Salesforce|CRM|Commerce Cloud
Salesforce offers ecommerce solutions to both B2B and B2C companies. Its digital commerce solutions have earned high praise from experts and customers. Reputed research firm Forrester named Salesforce a Leader in The Forrester Wave™: B2C Commerce Suites, in Q3 2018....
by AppShark | Jun 12, 2020 | Customer Experience, Salesforce|CRM|Customer Experience
With the world no longer the same around us, a common word which we are beginning to hear more is Integrated Customer Experience and Omni Channel. ‘Salesforce Customer 360’ the latest offering aims to be this point of truth by creating a single view of a...
by AppShark | Apr 29, 2020 | Customer Experience, General
Hospitals use a lot of technology today. And, every digital equipment or an app is generating lots of data. However, the data is just piles of ‘zeros’ and ‘ones’ unless you try to process it and extract actionable intelligence and insights from it. Yes, data without...
by AppShark | Jan 14, 2020 | Customer Experience, Salesforce
In the last decade, new technologies like social, mobile, cloud, digital and now AI etc., have transformed the retail industry. New models of engagement, fulfilment and customer experience have evolved and continue to do so. For most retail customers, a great...
by Pavan KR Murthy | Jan 11, 2017 | CRM, Customer Experience, Customer Success Platform, Salesforce
This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has...
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