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How Salesforce is Driving Omni-Channel Retailing

How Salesforce is Driving Omni-Channel Retailing

by Pavan KR Murthy | May 25, 2016 | Cloud, Consumer Goods, CRM, Salesforce

I was walking down the Fashion District last Friday evening, and I was literally amazed to see the opulence the street holds! This district is the epitome of the success of the global retail market from the extent of Macy’s on Herald Square, the glamour of...
Customer experience in Consumer Goods Companies: The Salesforce Way

Customer experience in Consumer Goods Companies: The Salesforce Way

by Pavan KR Murthy | Mar 16, 2016 | Consumer Goods, CRM, Salesforce

This blog marks the beginning of several blogs I’m going to write on how consumer goods companies use Salesforce to sell and serve in the Omni-Channel age. In the early winter of 2013, I received an email from a consumer electronics company regarding a connected...

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