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Data Integration between Salesforce Marketing Cloud and Heroku- APIs vs Marketing Connectors

Data Integration between Salesforce Marketing Cloud and Heroku- APIs vs Marketing Connectors

by AppShark | Dec 24, 2019 | Cloud, Custom Development, Salesforce Marketing Cloud

  Data integration between systems is critical for organizations to optimally leverage their data and ensure smooth data flow across processes. In this blog, we discuss the challenges associated with data integration between Marketing Cloud and Heroku. We also...
Driving High Customer Engagement With Salesforce

Driving High Customer Engagement With Salesforce

by NandKishore Sahu | Nov 13, 2019 | Cloud, Salesforce, Salesforce Einstein, Salesforce Lightning

A few years back, customer engagement and experience meant attracting customers with great deals, ensuring a smooth path-to-purchase and converting them at the earliest. An occasional email with coupon offers and birthday/holiday greetings would suffice. Today, in the...
Geolocation and its Utility in Salesforce

Geolocation and its Utility in Salesforce

by Manoj Inuganti | Jan 4, 2017 | Cloud, Salesforce, Tablet 20

Geolocation is a very handy field type in Salesforce that can be leveraged to specify the location of any objects such as Accounts, Contacts, Leads and any custom objects that represent physical locations such as Warehouses, Factories, stores and more. Geolocation in...
Building Apps Using Lightning Components

Building Apps Using Lightning Components

by Himanshu Kalra | Dec 8, 2016 | Cloud, Salesforce, Salesforce Lightning

Lightning components are used as new Salesforce user interface framework for developing dynamic web applications for desktop and mobile devices. In this component JavaScript at the client-side and at the server-side is used in Apex to provide the data and business...
Chatter, Files and Content in Communities

Chatter, Files and Content in Communities

by Sridhar Koyyada | Nov 9, 2016 | Cloud, Salesforce, Salesforce Chatter

Community is one of the important features provided by Salesforce, where it helps Internal Users to interact with Customers and Partners in an easy and effective way. They can Chat, share files or search related documents from a business perspective. In Salesforce...
How Smart Does Your CRM Have to Be?

How Smart Does Your CRM Have to Be?

by Tom Jodis | Oct 19, 2016 | Cloud, CRM, Salesforce, Salesforce Einstein

On October 5th of this year, Salesforce CEO, Marc Benioff introduced “Einstein” to the world. For most of us we thought we knew who Einstein was. E=mc2. Right? Well according to Mr. Benioff – “Einstein” is really Artificial Intelligence inside the Salesforce CRM that...
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