Enterprises are connecting systems, apps, and tools to enhance their capabilities and build connected ecosystems. The adage “whole is greater than the sum of the parts” holds true for connected systems. When you connect 2 systems or apps, it gives birth to new capabilities. The same happens when you integrate Salesforce with other 3rd party systems. It makes your Salesforce better and helps you drive higher RoI from your investments.
Also Read: 6 Reasons to have Salesforce ERP Integration
What is Salesforce Integration?
Salesforce integration is the method of connecting Salesforce with other platforms, apps, and tools. The integration facilitates an automated data flow between the systems. The integration is done through business logic, user interface, or through data. Salesforce allows you to integrate Email apps, CMS, Marketing Automation platforms, Cloud platforms, communication and collaboration tools, and more.
Benefits of Salesforce Integration
From driving productivity to automation to collaboration and beyond, Salesforce integration helps your business in many ways.
1. Driving Productivity
Say, for example, your organization uses both QuickBooks and Salesforce. Now your Sales Reps need data from both systems for their work. Wouldn’t it be better if your Rep can get access to all the data in Salesforce? This will help him save time spent on toggling between the two systems. Also, it will help him do his job at a higher speed.
2. Enabling Automation
There are many tasks in your organization that are repetitive and recurring and require little human intelligence. Wouldn’t it be better if such tasks can be automated so that your workforce can focus on tasks that need specialized skills and human intelligence? Salesforce integration enables the automation of many tasks.
3. Modernizing data infrastructure
We are witnessing unprecedented volumes of data being generated. However, enterprises are struggling to handle data and gain insights for informed decision-making. Salesforce Integration will help you modernize your data infrastructure and make the most of your customer and business data.
4. 360-degree customer view
Customer expectations are soaring. We are witnessing new shifts in customer behavior. Your business needs to connect deeply with customers to impress, influence, and retain them. To achieve this, you need to understand your customers better. An integrated system with data collected from multiple sources will help you get a complete view of customers’ needs, pain points, and behavior.
5. Reliable decision-making
Data is silos are the biggest hindrance to accurate and faster decision-making. Your leadership requires access to all data to contextualize a scenario, understand the benefits and risks and then make a decision. Sales integration with other systems like ERP, Finance Apps, and other platforms will give them a complete view to help them make better decisions.
How can we assist you with your Salesforce Integration?
While Salesforce integration is beneficial for businesses, a failed integration can be costly in terms of downtime, significant errors, and loss of brand reputation. One of the key reasons businesses fail in their Salesforce integration projects is the lack of availability of skill sets within the organization. To ensure the success of your integration project, it is advisable to hire a certified Salesforce integration partner. They will not only bring their rich experience managing various integration projects but also resource scalability and expertise in other technologies to handle complex integration projects.
At AppShark, we assist businesses in their Salesforce integration initiatives. We have a dedicated team of Salesforce certified integration consultants who can handle complex integrations and solve problems at high speed. Write to us at firstname.lastname@example.org or contact us here for your Salesforce integration inquiries and requirements.