by Rajanikanth Damera | Apr 25, 2018 | General
Organizations spend a considerable amount of resources and budget on Marketing. Recently, marketing has become largely automated. Although the process has been automated, the marketing team still has to create, curate and set up the automation rules. Multi-channel...
by Rajanikanth Damera | Feb 14, 2018 | General
Customer relationship management (CRM) systems help organizations manage all their interactions and relationships with clients and prospects. Used to the fullest, a CRM increases profitability, as users can do more selling and less administration. CRMs accomplish this...
by Rajanikanth Damera | Jan 31, 2018 | Salesforce
Are you missing out on 80% of the ROI from Salesforce? There is an easy way to change that. You see, more than half of the ROI opportunities come from integration, collaboration, and extension, according to a study done by Nucleus Research. Could it be time to...
by Rajanikanth Damera | Jan 25, 2018 | Lightning Experience, Salesforce
Upgrading software can be an awesome or blah-some experience. How it turns out all depends on the features, benefits, user experience – and the bugs. Of course, bug-free is the goal! But in the real world, there will at least be some minor ones to work through. The...
by Rajanikanth Damera | Jan 5, 2018 | Salesforce
Your Salesforce customer relationship management (CRM) system should be one of your organization’s most prized possessions. The data that lives in Salesforce is unique to your organization, and the CRM holds everything you know about your customers and...
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