by Antara Bhattacharya | Sep 27, 2017 | Salesforce
One of the most common questions Salesforce CRM clients and prospects ask is whether to use Salesforce Pardot or HubSpot for marketing automation. Pardot has one distinct advantage where Salesforce is concerned. Salesforce acquired ExactTarget, which included Pardot....
by Antara Bhattacharya | Aug 9, 2017 | Salesforce, Salesforce Lightning
With a new CRM implementation, like all projects, the sooner you catch something going wrong, the faster and less costly it is to fix it. Sometimes, especially when an organization executes a significant change in a process or system, it’s not obvious when a...
by Antara Bhattacharya | Aug 3, 2017 | General
It gives us great pleasure to announce that our India office has moved to a new building that better suits our needs. The move was completed in the month of July and the team has comfortably settled into the new workspace! Our new office is located at: 702 A Block,...
by Antara Bhattacharya | Jul 12, 2017 | Mobile, Open SMS Pro, Salesforce, Salesforce Lightning, SMS Marketing
You can boost customer engagement and grow sales using Salesforce Lightning by adding a simple feature: SMS. How many times have you deleted an email without reading it? What about an SMS message? Text messages have a whopping 98% open rate. The open rate for email is...
by Antara Bhattacharya | Apr 5, 2017 | Salesforce, Salesforce Marketing Cloud
Soon, we will no longer be able to shop at the three JcPenney stores located at Dunkirk-Fredonia Plaza, Westfield Sunrise, and Palisades Center in the New York region. JcPenney decided to close 138 stores all over USA as part of its strategic decision to align with...
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