Online Hair Replacement Company Increases Customer Engagement with Sales & Marketing Clouds

 

Overview

 

Our client is a leading online hair replacement company offering standard and custom solutions. The company manufactures and sells non-surgical hair remedies and accessories for men and women. They also provide consulting, repair, and maintenance services for custom hair systems. It has a manufacturing unit in China and sells its products & services directly to customers through its online store.

 

Highlights 

 

Our client was previously using multiple standalone systems for order processing, accounting, and revenue etc. With multiple systems, the company was facing challenges in getting a unified view of Customers, Sales, and Revenue.

 

Our team suggested bringing all of its business operations on Salesforce. This would help the company in collecting all the data in Salesforce and get a unified view of the entire business- right from customers, sales to revenue. We also worked to enhance the capabilities of the Salesforce platform to meet the specific needs of the client.

 

Our team then integrated Sales and Marketing Clouds. We also helped the company to track real-time customer interactions on its website and accordingly, automatically trigger different emails, based on customer interaction. The team optimized email campaigns by configuring platform features and implementing email automation best practices. 

Outcome

 

Our solution helped the company to drive all its processes from one single Salesforce platform and get a unified view of the entire business operations.  It helped the company to gain actionable insights on customer interactions through granular data tracking. Optimized customer journeys helped the company drive its customer and brand engagement. 

 

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