Driving Sales Performance Of A Leading Interactive Content Creator With Sales Cloud

Client

Founded in 2001, our client builds games that boost user engagement to help clients achieve their business goals. Based in New York City with an office in Russia, the company applies artificial intelligence (AI) and gamification to create engaging content that allows publishers, advertisers, and brands to develop stronger relationships with their customers. The company serves billions of end-users and has partnered with over 500 top publishers and brands including CNN, The Washington Post, USA Today, MSN, and the NBA.

Highlights

After a comprehensive review of the sales process and their existing systems, our team proposed implementing and integrating Sales Cloud with the QuickBooks and Hubspot platforms. The Sales Cloud configuration involved setting up lead management and sales path that followed the company’s sales processes. We also enabled the generation of custom reports and built dashboards to provide the company’s leadership with a 360-degree view of its sales activities. To boost the higher adoption of the new solution, our team conducted user training sessions.

Outcome

Our solution helped the company in improving its sales performance with a micro-level focus on sales activities. It helped them take better decisions with real-time access to sales data and reports. The integrated system drove collaboration across the organization and provided the leadership with a unified view of its entire operations

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