Mobile technology has been at the forefront of a revolutionary change – a change in the way businesses interact with their customers. Today, mobile phones are no longer a simple device for calling, from SMS to WhatsApp and social media marketing, it provides an ideal platform that is both instant and reactive. In other words, with mobiles, communication is just a click or tap away.

Businesses have quickly learned to harness this potential and according to a survey by Criteo 30% of all e-commerce transactions now taking place on a mobile device. But each business is different and here’s where different companies come up with unique ways to engage their customers and improve their experiences.

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There are three distinct ways in which businesses can use mobiles to improve and re-imagine customer experiences:

  1. Mobile Apps

A responsive mobile app is the way to go if you want to attract and retain your customers. Most people depend heavily on their smartphones so businesses can leverage the power of a good app to build and maintain lasting and meaningful relationships with their customers.  From choosing products, providing feedbacks and surveys to personalized marketing, advertising, sending greetings and providing active support, a mobile app can become a powerful platform.

  1. Contactless Mobile Payments

 Apple Pay and Samsung Pay are the first names that come to mind when we think of contactless payments. The world of ecommerce has been revolutionized with this unique new concept but they are not the only ones. There are numerous mobile wallets today with redeemable online coupons or cash repositories that have replaced the traditional card and net banking system to a large extent. What better way to enhance customer experience and encourage loyalty than by offering the benefit of cashless and card less mobile payments?

  1. Geo-targeted advertising

Once a relatively unknown concept, geo-targeted advertising has been made a reality with the progress of mobile technology. Businesses and brands can accurately target their customers with personalized offers based on their geographical location while companies can also use it to propose relevant information and even discounts based on their customers’ preference history.

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