Organizations spend a considerable amount of resources and budget on Marketing. Recently, marketing has become largely automated. Although the process has been automated, the marketing team still has to create, curate and set up the automation rules. Multi-channel attribution is crucial in today's marketing and organizations have to ensure that the message is reaching customers on the right engagement channels at the right time.
One of the most important steps to kick off a good marketing campaign is by equipping your team with the right tools. A marketer without the right tools is like a car without wheels! Salesforce Marketing Cloud is arguably one of the best tools on the market right now. But is it right for your business? Can it keep up with the demands of your marketing initiatives?
Here are some questions you can ask your Marketing Cloud consulting partner before you decide. These will help you understand if Marketing Cloud, your business objectives and the consulting partner in tandem would make a good fit.
One of the key factors to consider for your partnership with a consultant is the ease of working with them. Ask the critical questions to fully understand their experience, price, process, project management experience and their trust factor in the Salesforce ecosystem. Also, do remember that a partner who has in-house, cross-functional expertise will be more beneficial. The partner should have a holistic view of all the associated technologies and align them with the possibilities/limitations of Marketing Cloud.
Make sure you have everything you need to know before signing on with a partner, limiting potential issues and ensuring a smooth transition to Marketing Cloud.