Personalizing User Journey with Salesforce Marketing Cloud
Understand the significant benefits offered by Salesforce and its scope to integrate.
Forrester quotes that- “The new table stakes for marketing is personalized and unified communication throughout the customer journey”
A comprehensive CRM is one that helps businesses gain a stronghold in the marketing beginning with customers, the service it offers, and how optimally it carries on operations.
Salesforce is a cloud-based software that allows companies to track real-time analytics, customer success and support, customer complaints, and additional CRM functions with utmost ease of storage and access. Salesforce offers a diverse selection of clouds and applications and is increasingly adopted by companies to assist with marketing, tracking sales, and spending and analyzing performance. It is a SaaS which means it uses a cloud-computing, software distribution approach that hosts applications and makes them available online.
Salesforce Integration with third-party applications unifies critical business data obtained from various sources and consolidates it on a single platform for effective collaboration. The following e-book will handhold you through the following aspects of adopting the Salesforce environment-
- Understanding operational challenges in the business and the role of a CRM.
- Salesforce and its offerings.
- The role of Salesforce in customer service/retention and sales.
- Salesforce integration and why it is needed.
- Some common Salesforce integrations with third-party applications
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