Why SMS Is Your Most Powerful Marketing Tool

Posted by Aishwarya VNS | Posted On March 22nd, 2017 | Mobile, Open SMS Pro, Salesforce, SMS Marketing

Text messaging is experiencing a renaissance and has evolved far beyond casual social interaction. Everyone, from millennials to baby boomers, text!

Today, consumers choose text messaging as a preferred method of communication as it is easier to text in these busy times since there’s not much time to make phone calls. Texts send the message you want to communicate across clearly and users can always refer back to them again and again. Smartphones have not only changed the way we live but also the way we communicate.

All smartphones come with texting apps today. Texting has evolved into a business tool and has come a long way. Text marketing is permission-based marketing and is the cheapest and easiest way of marketing since everyone owns a mobile phone today. If someone does not want to receive your messages, they can always choose to opt-out.

Recently, I was at an orphanage which had many financial donors. They communicate with their donors about progress of the children they are sponsoring, events in the orphanage, invites for functions, greetings on special occasions and also send through thank you messages via phone calls. Sometimes, the donors may be unable to take the calls and they would have to try calling them multiple times.

With so many important messages, the orphanage cannot keep on calling the donors regularly as it would disturb them. Plus, it is also a major task to call every one of them since it is time consuming. It would be great for such an organization in these scenarios to be able to send out bulk SMS messages by scheduling the messages. You can use the “Schedule SMS” function to preset a time and a date to send out these messages with the Open SMS Pro App.

open sms pro

Text messaging allows you to have a wide reach to all strata of the society alongside people on the move. People mostly read texts as it takes only a few seconds.

Messages which are clear and comprehensive can translate into phenomenal success rates for all kinds of businesses. Remember the ‘telephone’ game we all played as kids? By the end of the game, the message becomes completely different from what the original message passed on was. Two-way messaging feature helps you track message history and ensure there is no miscommunication between you and your customers. You can go back and refer to their messages and be sure you are taking care of their exact requirement. This helps in building trust and loyalty. Establishing long term relationships becomes easier and your customers may refer you to their friends and family by forwarding your text blasts.

You need not even use personal phone numbers. All you have to do is buy a single number from one of the gateway providers and send out messages from the same to multiple people. The recipients need not have access to the App as well. A mobile phone with SMS message access would suffice.

Open SMS pro is our native text messaging APP that can help you fill the little gaps in communication that your business has. It helps you communicate with customers on a frequent basis. You can send texts and notify customers of payment due dates, delivery time, special offers and birthday/ wedding anniversary wishes. There is nothing more heartfelt than a personalized message wishing guests on their birthday or wedding anniversary to offer customized discounts.

You can send out SMS campaigns to boost return on investment by a significant margin. Quantity is the key when it comes to texting. Sending out campaigns on a frequent basis at the right time is also very important. Three to four texts per month is considered a best practice as it would not be too intrusive nor does it let the customer forget you. Texting is a remarkably versatile tool. Texts are personal. Customers let you into an exclusive and intimate space that they only share with their friends and relatives when they agree to receiving texts from you. If it is made proper use of, it can take your business to the next level.

Texts are read within minutes and are great channels for flash sales and same day promotions. You can build brand awareness with these promotions since customers see the messages on a frequent basis, the brand name is imbibed in their minds.

Open SMS Pro is our flagship mobile application which allows you to send single or bulk texts. You can also chat and receive messages from any mobile. The icing on the cake? – With prices starting at $19, it is cost effective. Do get in touch with us at sales@appshark.com and we will be happy to arrange a free demo for you!


Aishwarya VNS

Aishwarya manages Global Sales at AppShark and believes that if technology is used right, it can make the world a better place! She loves eating brownies and networking. When she hikes or runs, her mind wanders introspecting how to make communication better for everyone.

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