Salesforce CRM is a highly customizable platform that can accommodate several business demands.

Salesforce CRM is a highly customizable platform that can accommodate several business demands.

Overview

A specialty European sweet-treats brand was founded in the year 2014 by two brothers who hailed from Belgium. The brand based in New York offers waffles, cookies, crepes, and other goodies exported around the world through online channels and retail partnerships. In no time, the brand made its mark by providing authentic flavor and quirky packaging. The business was on a boom, and that was when the management struggled to harness its growth and track the progress made.

Highlights

While team AppShark was able to implement a robust Salesforce CRM for the business, a significant amount of effort was channeled into customizing as per the business demands. Right from monitoring the chain of supply, creating roles and assigning them to application users, they needed a complete overhaul of their operational hierarchy along with clear cut reports and analytics, this was exactly what AppShark provided.

Outcome

With Salesforce CRM, the brand witnessed a 360-degree view of transactions in the business, saw an efficient and empowered sales team in action, and could make informed business decisions based on a single point of view.

This is a classic example of the challenges most growing businesses face. Do you agree? Read more here.