Auction House Case Study – AppShark

Salesforce Sales Cloud helps all-round tracking of sales and brings the efficiency of operations.


One of America’s leading and largest auction houses was founded in the year 1997 in Pennsylvania is the first choice for most collectors of fine art, antiques, fine automobiles, toys, and weaponry. They are located in grand locations in both east and west coasts spanning over 45000 sq. Ft., the brand adapts itself to changing needs and selling experiences demanded by potential bidders and consignors. Besides live bidding, there are options to bid online, via phone as well as through their website.


The brand used a SAS application to store customer data, campaigns conducted, and now wanted to move into a dynamic Salesforce environment to focus on managing leads, prospects and required a detailed view into their proactive selling efforts. The brand wanted to retain its existing SAS application and ensure documentation was error-free. (used Docusign for digital invoicing and signatures). Team AppShark implemented Salesforce Sales Cloud to build a lead management process with pipeline/opportunity management, lightning deployment, integrating email/inbox functionalities, and operational analytics. Docusign application was revamped to include and map specific custom fields in Sales Cloud.


With Sales Cloud well integrated with the existing SAS application, the brand obtained a 360-degree view of sales operations, proactively intimate bidders on impending auctions, and raise quick invoices with signatures.

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