5 Innovative Ways to Use Salesforce That Will Make Your Nonprofit More Successful

Posted by Tom Jodis | Posted On July 20th, 2017|Salesforce, Nonprofits

Many nonprofit organizations have adopted Salesforce as their customer relationship management software (CRM) to achieve their goals. Salesforce helps nonprofits keep track of members, their preferences, conversations with them, and interactions with prospects. Salesforce offers many functional and flexible features; it’s possible for users to miss some creative ways to use it. Here are five..

Read More

How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

Posted by Aishwarya VNS | Posted On July 12th, 2017|Mobile, Salesforce, Salesforce Lightning, SMS Marketing, Open SMS Pro

You can boost customer engagement and grow sales using Salesforce Lightning by adding a simple feature: SMS. How many times have you deleted an email without reading it? What about an SMS message? Text messages have a whopping 98% open rate. The open rate for email is only 20%. Another important statistic worth noting is..

Read More

How Salesforce Einstein Empowered a Meteorological Scientist to Transform Her Career

Posted by Dr. Shiulee Chakraborty | Posted On July 5th, 2017|Salesforce, Salesforce Einstein

About two months back, I changed my career. With my educational background — a Ph.D. in climate change — the path to the scholarly world or a career in research appeared to be the best career move. I never imagined I would end up in business. This is my transformational journey from research scientist to..

Read More

How to Budget for Your Salesforce Implementation

Posted by Pavan KR Murthy | Posted On June 28th, 2017|Salesforce, Salesforce Lightning

Investing in Salesforce customer relationship management (CRM) can be one of the best decisions an organization makes. Salesforce helps users create deeper customer relationships, which grow the business. The payoff, however, heavily depends on the creation and execution of the Salesforce integration and implementation plan. A study by Merkle Group Inc. found that 63% of..

Read More

How to Increase Salesforce Adoption in Your Company

Posted by Pavan KR Murthy | Posted On June 20th, 2017|Salesforce, Lightning Experience

Adopting Salesforce customer relationship management (CRM) system helps employees learn about their customers’ preferences, solve problems faster, and find new sales opportunities. But all of that means little if a company experiences low adoption of Salesforce. It’s a common problem. In fact, a Merkle Group Inc. study has found that 63% of CRM initiatives fail…

Read More

Things to Consider Before Migrating to Salesforce Lightning

Posted by Rajanikanth Damera | Posted On June 13th, 2017|Salesforce, Salesforce Lightning, Lightning Experience

To improve the Salesforce experience and meet users’ needs, Salesforce asked users for feedback on the customer relationship management system. Many users agreed on one thing: They wanted a better and more modern user experience. Instead of tweaking a few things here and there, the company revamped Salesforce. The change is equivalent to upgrading from..

Read More

Is a Virtual Salesforce Administrator Right for Your Nonprofit?

Posted by Tom Jodis | Posted On May 25th, 2017|Nonprofits

Every nonprofit knows the tension and balance of devoting the highest possible percentage of donations to its purpose versus diverting those dollars to efficient operation of the organization. Most nonprofits closely monitor and control funds for administration, and a key factor in budgeting is maintaining the lowest possible headcount. Yet one of a nonprofit’s essential..

Read More

How Salesforce Aligns Digital and Technology Strategy in a Shopping-Driven World

Posted by Kiran Banala | Posted On April 5th, 2017|Salesforce, Salesforce Marketing Cloud

Soon, we will no longer be able to shop at the three JcPenney stores located at Dunkirk-Fredonia Plaza, Westfield Sunrise, and Palisades Center in the New York region. JcPenney decided to close 138 stores all over USA as part of its strategic decision  to align with their omnichanel strategy. Wal-Mart’s 2016 strategy was similar when..

Read More

Why SMS Is Your Most Powerful Marketing Tool

Posted by Aishwarya VNS | Posted On March 22nd, 2017|Mobile, Salesforce, SMS Marketing, Open SMS Pro

Text messaging is experiencing a renaissance and has evolved far beyond casual social interaction. Everyone — from millennials to baby boomers — sends texts! Today, consumers choose text messaging as a preferred method of communication as it is easier to text in these busy times because there’s not much time to make phone calls. Texts..

Read More

Is Your Business Text Savvy Yet?

Posted by Aishwarya VNS | Posted On February 23rd, 2017|Mobile, SMS Marketing, Open SMS Pro

There is nothing groundbreaking about the fact that text messaging is here to stay! Texting used to be a mere form of entertainment years ago among teens and young adults. It has come a long way and is now popularly accepted as an effective means of communication for pleasure and business. It has even transcended..

Read More