AppSharks’ certified experts can help you customize and configure Marketing Cloud Account Engagement from the very beginning, increasing your overall ROI from day 1. As an extension of your core database, proper configuration and user training are key components in realizing full power of the system.
Implement website tracking
Create a vanity tracking for domain for links
Implement email authentication to maximize email deliverability
Integration of the Salesforce CRM – map Account Engagement and Salesforce Fields sync with select Salesforce Users, activate connected campaigns, add Account Engagement Fields and lists to Sales Cloud Page Layouts, and migrate pre-existing leads from Salesforce.
Asset Configuration – create email Templates, segmentation lists, forms, landing pages, and other assets you will need to have to take advantage of Account Engagement’s marketing tools.
Create automation rules, completion actions, nurture programs and campaigns This includes building out an Engagement Studio program.
Becoming a part of your Marketing Team to understand your strategy, prepare an Account Engagement implementation plan, and assist in executing the plan including:
Working with your team to create additional marketing assets as they become relevant down the road:
- Engagement Studio Campaigns- nurture Leads, adjusting engagement studio programs based on their performance, re-engage old customers
- Automation Rules- take action based on a prospect’s previous activity or performance
- Landing pages
- Forms – capture additional prospect information
Configure additional tracking and attribution metrics including B2B marketing analytics, campaign influence, and multi-touch attribution dashboard
Creating and executing email campaigns
Scheduling email sends for monthly newsletters
Deploying Lead scoring
Set lead assignments- could be based on territory, job title, lead score
Create a survey form to embed in emails to capture prospect interests
In addition to implementing and optimizing Marketing Cloud Account Engagement, AppShark certified resources can also assist in integrating Marketing Cloud Account Engagement with other systems as well as migrating configurations, ongoing marketing automation support and strategy, and training your team
We provide the following packages/engagement models that can be customized based on your requirements and budget:
|QuickStart||$ 4 weeks to go live||No|
|QuickStart Plus||$$ 8 weeks to go live||No|
|Standard||$$$ **Varies by scope**||Yes|
|Refresh||**Varies by scope**||Yes|
Block of hours