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How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

by Antara Bhattacharya | Jul 12, 2017 | Mobile, Open SMS Pro, Salesforce, Salesforce Lightning, SMS Marketing

You can boost customer engagement and grow sales using Salesforce Lightning by adding a simple feature: SMS. How many times have you deleted an email without reading it? What about an SMS message? Text messages have a whopping 98% open rate. The open rate for email is...
Texting – Frugal Innovation In Salesforce Explained

Texting – Frugal Innovation In Salesforce Explained

by Antara Bhattacharya | Jul 12, 2016 | Cloud, Mobile, Salesforce

Salesforce, the world’s fastest growing software company, voted the most innovative company in the world for the last 4 years has solely focused on one fundamental pain point – How do you make information accessible from everywhere and make it affordable for...

SMS/Texting in Business: Part 3 – Voice of Customer (VOC)

by Srinivas Gaddam | Mar 30, 2016 | General, Mobile, Salesforce

In my previous blog post, I mentioned that we recently moved to a new house. Anyone who has done this knows the consequent, frequent trips to a home improvement store. In my case it was a Home Depot near my house. During one of my trips, I noticed a credit card...
SMS/Texting In Business: Part 2 – Real-Time Interaction

SMS/Texting In Business: Part 2 – Real-Time Interaction

by Srinivas Gaddam | Mar 2, 2016 | General, Mobile, Salesforce

I am a father of two teens. It recently dawned on me that my children are no longer interacting with me the way they used to. My wife tells me it is because they are growing up and it is a normal change. I understand THAT, but that is not what I meant. They are on...
SMS/Texting in Business: Part 1 – Improve Customer Engagement

SMS/Texting in Business: Part 1 – Improve Customer Engagement

by Srinivas Gaddam | Oct 30, 2015 | Mobile

This is the first of my 3-part series on how to use SMS/Texting in increasing communication with your customers, employees and others to improve efficiencies and provide a better engagement and experience. We recently moved into a new house (in a new City, State). The...

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