Marketo vs Salesforce Marketing Cloud: Making The Right Choice
As more companies embrace digital marketing, competition in the marketing automation industry is heating up. According to Markets And Markets, the global marketing automation market size is predicted to grow from $3.3 billion in 2019 to $6.4 billion by 2024, at a CAGR...
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Salesforce Cloud Data Warehouse – Integrating CRM and Data Warehousing
The explosion of technological advancements over the last decade brings about valuable and intangible assets to the business world including generating billions of bits of data. With the help of cutting edge computing systems, businesses leverage this “data” and turn...
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What do the Salesforce Lightning low coding features mean for your business?
In 2018, Salesforce launched Low-Code Tools on the Lightning Platform to facilitate faster app development. The idea behind launching low code tools was to narrow the gap between demand and delivery for apps. Last month, the company previewed Dynamic Forms and Dynamic...
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6 Best Web Development Frameworks for 2020
In the modern business environment, websites are a central portal for user connection, and web applications are platforms target potential and existing customers effectively. Dynamic websites combined with programming on the server-side deliver software packages to...
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Salesforce Commerce Cloud: How it is Shaping the Future?
Salesforce offers ecommerce solutions to both B2B and B2C companies. Its digital commerce solutions have earned high praise from experts and customers. Reputed research firm Forrester named Salesforce a Leader in The Forrester Wave™: B2C Commerce Suites, in Q3 2018....
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Top Five Custom Software Development Methodologies
Software development methodologies have a critical role in an enterprise ecosystem. The process of building the software must be meticulous to reap greater benefits from it. Business decisions should be based on insights that weigh every detail while bearing in mind...
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Providing Integrated Customer Experience with Salesforce Customer 360
With the world no longer the same around us, a common word which we are beginning to hear more is Integrated Customer Experience and Omni Channel. ‘Salesforce Customer 360’ the latest offering aims to be this point of truth by creating a single view of a...
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Handling the biggest challenges of cloud migration
Cloud computing has been around since the early 2000; computing as a service has been around since the mid-1960 when computer bureaus allowed businesses to rent time on a mainframe. This was soon overtaken by the manufacture and use of personal computers which made...
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A Step By Step Method of the Custom Software Development Process
When you have an idea for a new software solution that addresses the specific needs in your business, you require a development company to make this concept a reality. Custom applications are specially crafted in a software design process according to the particular...
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Mailchimp Salesforce Integration Guide
Emails offer a direct form of communication that allows business owners to maintain a constant channel or point of contact with customers. Therefore, email marketing performs an integral role in the digital marketing of a business, and continues to be the most...
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5 Questions to ask a Custom Software Development Company
Coronavirus (COVID-19) is having a significant impact on businesses and is compelling them to reassess their priorities and plans. While the exact impact of this global pandemic and the future response to it is anybody’s guess, one thing is clear- there will be a...
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8 Advantages of Custom Software Development
A recent article from Gartner makes predictions about how in 2020 and beyond businesses are slated to bring about noteworthy changes in workflows, how employees function, and the role of technology in the entire scheme of these developments. Gartner explains that...
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Salesforce Health Cloud vs. Epic – What should you choose?
Business insider quotes," The global internet of medical things (IoMT) market is expected to swell to $158 billion valuations in 2022 up from about $41 billion in 2017." The health care segment has been witnessing a disruption of sorts with digital health care...
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Healthcare Analytics: Why Every Hospital Should Use it?
Hospitals use a lot of technology today. And, every digital equipment or an app is generating lots of data. However, the data is just piles of ‘zeros’ and ‘ones’ unless you try to process it and extract actionable intelligence and insights from it. Yes, data without...
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Scalable Sales Process Steps
Encapsulating business routines and activities into a process can streamline any task. Sales is no exception. A sales process that fits your business, reps, customers, and products increase conversion rates while also making everything trackable. Sales is a set of...
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Salesforce for Nonprofits: The Essentials
Salesforce is considered one of the most extensive CRM software options for businesses. Many organizations across the globe rely on Salesforce products for their sales, marketing, and other efforts. Salesforce also provides CRM for nonprofits that can help social...
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Optimize Salesforce Communities for Field Service Lightning to Meet Business Objectives
Communities bring it all together. They can be leveraged to complete the circle between CRM and FSL functions. Salesforce Field Service Lightning activities are carried out with the integration of partners, customers, contractors, and field technicians all in...
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Salesforce Health Cloud EHR Integration – Transforming Health Care
The digitization of health care has been an inevitable advancement in providing superior care services, accessibility, and convenience for those seeking medical assistance. There are almost no instances of patients waiting for a phone call from their physicians to...
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Remote Patient Monitoring: Applications, Benefits, & Challenges
Technology is fast changing the face of healthcare. Inundated with challenges to lower hospital readmissions and overall healthcare costs, hospitals are finding remote patient monitoring as an effective way to enhance treatment at affordable costs. A survey...
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How to Improve the Inpatient Experience with Salesforce
A typical patient’s health care experience not only includes top-notch clinical care but should also address every aspect of his or her interaction with a hospital or clinic. Health care experience needs to factor in their physical comfort, their understanding...
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