by Pavan KR Murthy | Jun 28, 2017 | Salesforce, Salesforce Lightning
Investing in Salesforce customer relationship management (CRM) can be one of the best decisions an organization makes. Salesforce helps users create deeper customer relationships, which grow the business. The payoff, however, heavily depends on the creation and...
by Pavan KR Murthy | Jun 20, 2017 | Lightning Experience, Salesforce
Adopting Salesforce customer relationship management (CRM) system helps employees learn about their customers’ preferences, solve problems faster, and find new sales opportunities. But all of that means little if a company experiences low adoption of Salesforce....
by Pavan KR Murthy | Jan 11, 2017 | CRM, Customer Experience, Customer Success Platform, Salesforce
This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has...
by Pavan KR Murthy | Oct 4, 2016 | Cloud, CRM, Salesforce
I was in high school when the movie “Artificial Intelligence” was released. I got so curious after watching the film, that I asked myself a question “Let us assume, that eventually, AI will become the reality; how will the world change for me at that...
by Pavan KR Murthy | Aug 10, 2016 | Cloud, CRM, PaaS, Salesforce
This blog is my second in the series of Salesforce as a Business Platform. In my previous blog,Salesforce beyond CRM: The Complete Business Platform , I discussed the possibility of how companies could use Salesforce not only as a CRM but as a platform to run their...
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