Archive for 2017

How Personalised Customer Journeys are Helping Brands Win

Posted by Pavan KR Murthy | Posted On January 11th, 2017 |Salesforce, CRM, Customer Experience, Customer Success Platform

This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has become difficult. Out of all the weekends, I chose..

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Geolocation and its Utility in Salesforce

Posted by Manoj Inuganti | Posted On January 4th, 2017 |Cloud, Salesforce, Tablet 20

Geolocation is a very handy field type in Salesforce that can be leveraged to specify the location of any objects such as Accounts, Contacts, Leads and any custom objects that represent physical locations such as Warehouses, Factories, stores and more. Geolocation in principle is a compound field that comprises ‘Latitude’, ‘Longitude’ and counts towards Org..

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