Archive for 2017

How to Budget for Your Salesforce Implementation

Posted by Pavan KR Murthy | Posted On June 28th, 2017 |Salesforce, Salesforce Lightning

Investing in Salesforce customer relationship management (CRM) can be one of the best decisions an organization makes. Salesforce helps users create deeper customer relationships, which grow the business. The payoff, however, heavily depends on the creation and execution of the Salesforce integration and implementation plan. A study by Merkle Group Inc. found that 63% of..

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How to Increase Salesforce Adoption in Your Company

Posted by Pavan KR Murthy | Posted On June 20th, 2017 |Salesforce, Lightning Experience

Adopting Salesforce customer relationship management (CRM) system helps employees learn about their customers’ preferences, solve problems faster, and find new sales opportunities. But all of that means little if a company experiences low adoption of Salesforce. It’s a common problem. In fact, a Merkle Group Inc. study has found that 63% of CRM initiatives fail…

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Things to Consider Before Migrating to Salesforce Lightning

Posted by Rajanikanth Damera | Posted On June 13th, 2017 |Salesforce, Salesforce Lightning, Lightning Experience

To improve the Salesforce experience and meet users’ needs, Salesforce asked users for feedback on the customer relationship management system. Many users agreed on one thing: They wanted a better and more modern user experience. Instead of tweaking a few things here and there, the company revamped Salesforce. The change is equivalent to upgrading from..

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Is a Virtual Salesforce Administrator Right for Your Nonprofit?

Posted by Tom Jodis | Posted On May 25th, 2017 |Nonprofits

Every nonprofit knows the tension and balance of devoting the highest possible percentage of donations to its purpose versus diverting those dollars to efficient operation of the organization. Most nonprofits closely monitor and control funds for administration, and a key factor in budgeting is maintaining the lowest possible headcount. Yet one of a nonprofit’s essential..

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How Salesforce Aligns Digital and Technology Strategy in a Shopping-Driven World

Posted by Kiran Banala | Posted On April 5th, 2017 |Salesforce, Salesforce Marketing Cloud

Soon, we will no longer be able to shop at the three JcPenney stores located at Dunkirk-Fredonia Plaza, Westfield Sunrise, and Palisades Center in the New York region. JcPenney decided to close 138 stores all over USA as part of its strategic decision  to align with their omnichanel strategy. Wal-Mart’s 2016 strategy was similar when..

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Why SMS Is Your Most Powerful Marketing Tool

Posted by Aishwarya VNS | Posted On March 22nd, 2017 |Mobile, Salesforce, SMS Marketing, Open SMS Pro

Text messaging is experiencing a renaissance and has evolved far beyond casual social interaction. Everyone — from millennials to baby boomers — sends texts! Today, consumers choose text messaging as a preferred method of communication as it is easier to text in these busy times because there’s not much time to make phone calls. Texts..

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Is Your Business Text Savvy Yet?

Posted by Aishwarya VNS | Posted On February 23rd, 2017 |Mobile, SMS Marketing, Open SMS Pro

There is nothing groundbreaking about the fact that text messaging is here to stay! Texting used to be a mere form of entertainment years ago among teens and young adults. It has come a long way and is now popularly accepted as an effective means of communication for pleasure and business. It has even transcended..

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Do You Love Your CRM?

Posted by Tom Jodis | Posted On February 14th, 2017 |Salesforce, CRM, Salesforce Healthcheck

Today is Valentine’s Day. Did you send your CRM a Valentine’s Day Card? Most companies take for granted their CRM. As long as it works they spend little time thinking about it. Only when they need something or it has a glitch do they realize its importance. In any relationship – ignoring your partner will..

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Workbench in Salesforce

Posted by Sridhar Koyyada | Posted On February 8th, 2017 |Salesforce, Customer Success Platform, Workbench

Workbench is a web-based tool which helps administrators and developers to interact with Salesforce for Data Insert, Update, Upsert, Delete and Export. It also supports the Undelete Program, Deploy, Retrieve, Rest Explorer and Apex Execute actions too. Workbench is an advanced tool that is built using JavaScript and PHP, where it supports more than 5..

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Lightning Experience Vs Salesforce1 Using Lightning Components

Posted by Sushma Gangavalli | Posted On February 1st, 2017 |Lightning Experience

Salesforce1 is a mobile app development platform which has been built to fulfill today’s Mobile and Social Solution needs. Salesforce developers build apps using various user interface and Saleforce1 provides us with a Platform which manages the apps without limiting our business needs. It is designed for scaling with open API’s for being extensible and a..

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