Archive for July, 2017

5 Innovative Ways to Use Salesforce That Will Make Your Nonprofit More Successful

Posted by Tom Jodis | Posted On July 20th, 2017 |Salesforce, Nonprofits

Many nonprofit organizations have adopted Salesforce as their customer relationship management software (CRM) to achieve their goals. Salesforce helps nonprofits keep track of members, their preferences, conversations with them, and interactions with prospects. Salesforce offers many functional and flexible features; it’s possible for users to miss some creative ways to use it. Here are five..

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How to Boost Your Message Open Rate Using This Salesforce Lightning Tool

Posted by Antara Bhattacharya | Posted On July 12th, 2017 |Mobile, Salesforce, Salesforce Lightning, SMS Marketing, Open SMS Pro

You can boost customer engagement and grow sales using Salesforce Lightning by adding a simple feature: SMS. How many times have you deleted an email without reading it? What about an SMS message? Text messages have a whopping 98% open rate. The open rate for email is only 20%. Another important statistic worth noting is..

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How Salesforce Einstein Empowered a Meteorological Scientist to Transform Her Career

Posted by Dr. Shiulee Chakraborty | Posted On July 5th, 2017 |Salesforce, Salesforce Einstein

About two months back, I changed my career. With my educational background — a Ph.D. in climate change — the path to the scholarly world or a career in research appeared to be the best career move. I never imagined I would end up in business. This is my transformational journey from research scientist to..

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