Archive for October, 2016

Five Steps to Create a Successful SMS Marketing Campaign

Posted by Antara Bhattacharya | Posted On October 26th, 2016 |Mobile, Salesforce, SMS Marketing, Open SMS Pro

If you haven’t started looking for SMS solutions to drive your marketing campaigns, now is the time! One of the disadvantages that Apps have is the fact that the target audience would have to install your app to receive the communication you are pushing through it. SMSs are direct. Anyone who has a phone is..

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How Smart Does Your CRM Have to Be?

Posted by Tom Jodis | Posted On October 19th, 2016 |Cloud, Salesforce, CRM, Salesforce Einstein

On October 5th of this year, Salesforce CEO, Marc Benioff introduced “Einstein” to the world. For most of us we thought we knew who Einstein was. E=mc2. Right? Well according to Mr. Benioff – “Einstein” is really Artificial Intelligence inside the Salesforce CRM that will help a business become more efficient, productive and profitable. It..

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Tools to Automate Business Processes in Salesforce

Posted by Manoj Inuganti | Posted On October 12th, 2016 |Salesforce, Programming in Apex, Business Process Automation

There might be various processes in our line of business such as Notifying key users regarding milestones achieved, progression of records through various stages or statuses based on key parameters, flow of data between modules based on criteria, getting the timely approvals for specific actions, etc., that we would like to automate in Salesforce in..

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Salesforce meets AI: The Platform of the Future

Posted by Pavan KR Murthy | Posted On October 4th, 2016 |Cloud, Salesforce, CRM

I was in high school when the movie “Artificial Intelligence” was released. I got so curious after watching the film, that I asked myself a question “Let us assume, that eventually, AI will become the reality; how will the world change for me at that time?” I used to think that AI would someday become a..

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