Align Sales & Marketing to Convert More Leads with Salesforce Pardot

Be like Pardot customers who, on average, have seen …

  • 34% increase in sales revenue
  • 37% increase in marketing campaign success (Source: Pardot)

Salesforce Pardot is a marketing automation platform that turns prospects into customers and customers into loyal evangelists. With Pardot, you can create effective marketing campaigns that generate high quality leads and shorten the sales cycle.

Salesforce is already a rock star for the sales team. Now unite sales and marketing with Pardot, and they’ll speak the same language. No more going back and forth between two or more systems. No translator needed. Get it all in one system.

Pardot’s mantra says it all: “Do more, stress less.”

What Can Salesforce Pardot Do for My Organization?

You’ll benefit from Salesforce Pardot in the following ways:

  • Regain time: Marketing automation saves many steps in creating effective marketing campaigns.
  • Get more leads sales-ready faster: Automating lead nurturing frees up resources and puts leads on a nurturing program that keeps your company top of mind.
  • Build better campaigns. Monitoring and metrics provide useful data to improve marketing campaigns.
  • Calculate marketing ROI: Know which programs are crushing your revenue goals by tracking campaign performance with customizable dashboards.
  • Engage prospects: Spend more time on creating higher quality content that gets results and less on processes and data management.
  • Gain 360-degree view of customers and prospects: Build stronger relationships by sending the right information at the right time.

When you download an app for your device, you get one that runs on your operating system. When you use Salesforce, doesn’t it make sense to use a powerful marketing automation system that speaks the same language? Pardot is the only one that speaks Salesforce.

Transform Your Sales and Marketing Processes

You’ll want to take full advantage of the many powerful tools and features in Salesforce Pardot, so it makes sense to get help configuring and customizing your system. Free your resources, get up to speed faster, and see results sooner with help from an experienced and certified Salesforce partner like AppShark.

You’ll have access to a team of Salesforce consultants with the resources to transform your organization’s marketing and sales. We’re one of only 15 firms worldwide that rank as both Salesforce Silver and Salesforce Product Development Partners.

Here’s the process to implement Salesforce Pardot in your organization with AppShark’s help:

  • Discovery: Review your marketing strategy and marketing tools. Discuss pain points, issues, and future marketing goals.
  • Plan and design: Configure applicable connectors, complete customizations, and create users.
  • Technical setup: Implement website tracking, create vanity tracker domain for links, and implement email authentication to maximize email delivery.
  • Integrate Salesforce CRM: Install Pardot, map Pardot and Salesforce fields, sync with select Salesforce users, and migrate pre-existing leads from Salesforce.
  • Training: Technology and processes can only do so much. Training employees is a critical aspect to rolling out Pardot. Training can be in-person, online, or based on a training guide with resources.
  • Support: Verify everything works as planned and troubleshoot as needed.

Completing this proven process and conducting training ensures your Salesforce Pardot implementation succeeds and your team starts using Pardot to the fullest right away.

Check out the other Salesforce consulting services available to you. Contact us with your Salesforce questions and requirements.

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