How Personalised Customer Journeys are Helping Brands Win

Posted by Pavan KR Murthy | Posted On January 11th, 2017|CRM, Customer Experience, Customer Success Platform, Salesforce

This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has become difficult. Out of all the weekends, I chose..

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Geolocation and its Utility in Salesforce

Posted by Manoj Inuganti | Posted On January 4th, 2017|Cloud, Salesforce, Tablet 20

Geolocation is a very handy field type in Salesforce that can be leveraged to specify the location of any objects such as Accounts, Contacts, Leads and any custom objects that represent physical locations such as Warehouses, Factories, stores and more. Geolocation in principle is a compound field that comprises ‘Latitude’, ‘Longitude’ and counts towards Org..

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SMS vs E-mail: It’s Time to Put this Rivalry to Rest!

Posted by Pratik Vemuri | Posted On December 21st, 2016|Mobile, Open SMS Pro, Salesforce, SMS Marketing

With easy availability of multiple communication channels in today’s smart phone world, it becomes quite a task to pick the right communication channel. But what is a right communication channel? Would you get your audience’s attention when you send a promo code over SMS or via E-mail? Should Amazon send out delivery notification as a..

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Building Dashboards in Salesforce Lightning Experience

Posted by Sweta Ananta | Posted On December 16th, 2016|Custom Development, General, Salesforce, Salesforce Lightning

Reports help you make decisions and take action, but sometimes you need to get your insights at-a-glance. Enter the Dashboard: your utility for summarizing and displaying your Salesforce data in a graphical layout. Salesforce dashboards allow you to present multiple reports side-by-side using dashboard components on a single dashboard page layout. Dashboard components come in..

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Building Apps Using Lightning Components

Posted by Himanshu Kalra | Posted On December 8th, 2016|Cloud, Salesforce, Salesforce Lightning

Lightning components are used as new Salesforce user interface framework for developing dynamic web applications for desktop and mobile devices. In this component JavaScript at the client-side and at the server-side is used in Apex to provide the data and business logic. In this new kind of app-centric model, JavaScript is used to modify, create,..

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Filtered Related Lists

Posted by Nitin Sehgal | Posted On November 30th, 2016|Custom Development, Programming in Apex, Salesforce

As we all know, Salesforce currently doesn’t natively support filtering related lists but there are definitely some workarounds for that.200-355 pdf Basically there two ways to show filtered related lists in your standard detail page. One of them is to use Visualforce page and Apex code to filter the related data and add it to..

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Why is this a Critical time for Manufacturers to Boost their Supply Chain?

Posted by Kiran Banala | Posted On November 16th, 2016|Customer Success Platform, Industry 4.0, Salesforce

Reebok recently took the decision of bringing back some of its shoemaking capabilities back to the United States, revealing its near future plans of opening a new manufacturing lab at Wixom in Michigan in the next year. This lab, called ‘The Liquid Factory’, will mostly manufacture technical components using state-of-the-art technologies like 3D drawing and..

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Chatter, Files and Content in Communities

Posted by Sridhar Koyyada | Posted On November 9th, 2016|Cloud, Salesforce, Salesforce Chatter

Community is one of the important features provided by Salesforce, where it helps Internal Users to interact with Customers and Partners in an easy and effective way. They can Chat, share files or search related documents from a business perspective. In Salesforce Communities, since customers and partners have the ability to interact with Representatives of..

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Five steps to create a successful SMS Marketing Campaign

Posted by Pratik Vemuri | Posted On October 26th, 2016|Mobile, Open SMS Pro, Salesforce, SMS Marketing

If you haven’t started looking for SMS solutions to drive your marketing campaigns, now is the time! One of the disadvantages that Apps have is the fact that the target audience would have to install your app to receive the communication you are pushing through it. SMSs are direct. Anyone who has a phone is..

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How Smart Does Your CRM Have to Be?

Posted by Tom Jodis | Posted On October 19th, 2016|Cloud, CRM, Salesforce, Salesforce Einstein

On October 5th of this year, Salesforce CEO, Marc Benioff introduced “Einstein” to the world. For most of us we thought we knew who Einstein was. E=mc2. Right? Well according to Mr. Benioff – “Einstein” is really Artificial Intelligence inside the Salesforce CRM that will help a business become more efficient, productive and profitable. It..

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