How to Decide if Marketing Cloud is Right for Your Business Needs

Posted by Rajanikanth Damera | Posted On April 25th, 2018|General

Organizations spend a considerable amount of resources and budget on Marketing. Recently, marketing has become largely automated. Although the process has been automated, the marketing team still has to create, curate and set up the automation rules. Multi-channel attribution is crucial in today’s marketing and organizations have to ensure that the message is reaching customers..

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Things You Should Know About Your Data for Visualization

Posted by Dr. Shiulee Chakraborty | Posted On March 28th, 2018|General

Data has been portrayed as the raw material for business and the revolution of the 21st century. The volume of information utilized as a part of the company, research, and development are huge, and it keeps on developing. It winds up increasingly hard for a client to get the key message from this data lake…

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Do These 4 Things to Get a Huge ROI on Salesforce

Posted by Rajanikanth Damera | Posted On February 14th, 2018|General

Customer relationship management (CRM) systems help organizations manage all their interactions and relationships with clients and prospects. Used to the fullest, a CRM increases profitability, as users can do more selling and less administration. CRMs accomplish this by consolidating all of an organization’s data in one place and making it easily accessible and meaningful. Think..

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6 Reasons to Integrate Salesforce with Your ERP

Posted by Rajanikanth Damera | Posted On January 31st, 2018|Salesforce

Are you missing out on 80% of the ROI from Salesforce? There is an easy way to change that. You see, more than half of the ROI opportunities come from integration, collaboration, and extension, according to a study done by Nucleus Research. Could it be time to consider integrating Salesforce with your ERP? When you..

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4 Reasons That Will Make You Migrate to Lightning Experience

Posted by Rajanikanth Damera | Posted On January 25th, 2018|Lightning Experience, Salesforce

Upgrading software can be an awesome or blah-some experience. How it turns out all depends on the features, benefits, user experience – and the bugs. Of course, bug-free is the goal! But in the real world, there will at least be some minor ones to work through. The new Salesforce Lightning Experience represents the first..

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Highlights of Dreamforce 2017

Posted by Dr. Shiulee Chakraborty | Posted On January 18th, 2018|Salesforce

Dreamforce 2017 kicked off with an opening keynote on Salesforce Einstein Analytics and how it caters to diverse enterprises like real estate, health, insurance, philanthropy, IT, and Services. It highlighted new capabilities in the product and the announcement of a revolutionary new product related to artificial intelligence (AI) coming to operational reports. The keynote discusses..

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How to Find the Best Salesforce Consulting Partner

Posted by Rajanikanth Damera | Posted On January 5th, 2018|Salesforce

Your Salesforce customer relationship management (CRM) system should be one of your organization’s most prized possessions. The data that lives in Salesforce is unique to your organization, and the CRM holds everything you know about your customers and prospects. But technology can only do so much, especially software that is not customized for your team..

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Highlights of Significant Changes in Einstein Analytics Winter ’18 Release

Posted by Dr. Shiulee Chakraborty | Posted On December 21st, 2017|Salesforce, Salesforce Einstein

There is excitement in the world of analytics over the newest features of Einstein Analytics Winter ’18. In this release, the UI has been updated again. The changes mainly involve the import wizard and the addition of two more connectors. I have tried to summarize the release notes with all the new and improved features..

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3 Things You Need to Know Before Integrating Salesforce with Anything

Posted by Rajanikanth Damera | Posted On December 7th, 2017|Salesforce

Integration is the process of connecting at least two applications or systems running on common or different platforms. Integrating two systems lets them talk to each other and share data. You cannot sync data or move data between different systems without integration. The sharing of data is one of many benefits of Salesforce integration. Integration..

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What Are the Benefits of Salesforce Integration?

Posted by Rajanikanth Damera | Posted On November 29th, 2017|CRM, Salesforce

In today’s technology-driven world, many organizations depend on at least one mission-critical system. For example, Salesforce, as a customer relationship management system (CRM), holds important data about your prospects and customers. Furthermore, it provides reports and dashboards to help you make smarter decisions. If that data disappeared tomorrow, it would be a nightmare that no..

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