Is a Virtual Salesforce Administrator Right for Your Nonprofit?

Posted by Tom Jodis | Posted On May 25th, 2017|Nonprofits

Every nonprofit knows the tension and balance of devoting the highest possible percentage of donations to its purpose versus diverting those dollars to efficient operation of the organization. Most nonprofits closely monitor and control funds for administration, and a key factor in budgeting is maintaining the lowest possible headcount. Yet one of a nonprofit’s essential..

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How Salesforce Can Align Digital and Technology Strategy In a Shopping-driven World?

Posted by Kiran Banala | Posted On April 5th, 2017|Salesforce, Salesforce Marketing Cloud

Very soon, we will no longer be able to shop at these 3 JC Penney stores located at Dunkirk-Fredonia Plaza, Westfield Sunrise, and Palisades Center in the New York region. JC Penney decided to close 138 stores all over USA as part of its strategic decision  to align with their omnichanel strategy. Wal-Mart’s 2016 strategy..

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Why SMS is your Most Powerful Marketing Tool

Posted by Aishwarya VNS | Posted On March 22nd, 2017|Mobile, Open SMS Pro, Salesforce, SMS Marketing

Text messaging is experiencing a renaissance and has evolved far beyond casual social interaction. Everyone, from millennials to baby boomers, text! Today, consumers choose text messaging as a preferred method of communication as it is easier to text in these busy times since there’s not much time to make phone calls. Texts send the message..

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Is Your Business Text Savvy Yet?

Posted by Aishwarya VNS | Posted On February 23rd, 2017|Mobile, Open SMS Pro, SMS Marketing

There is nothing groundbreaking about the fact that text messaging is here to stay! Texting used to be a mere form of entertainment years ago among teens and young adults. It has come a long way and is now popularly accepted as an effective means of communication for pleasure and business. It has even transcended..

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Do You Love Your CRM?

Posted by Tom Jodis | Posted On February 14th, 2017|CRM, Salesforce, Salesforce Healthcheck

Today is Valentine’s Day. Did you send your CRM a Valentine’s Day Card? Most companies take for granted their CRM. As long as it works they spend little time thinking about it. Only when they need something or it has a glitch do they realize its importance. In any relationship – ignoring your partner will..

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Workbench in Salesforce

Posted by Sridhar Koyyada | Posted On February 8th, 2017|Customer Success Platform, Salesforce, Workbench

Workbench is a web-based tool which helps administrators and developers to interact with Salesforce for Data Insert, Update, Upsert, Delete and Export. It also supports the Undelete Program, Deploy, Retrieve, Rest Explorer and Apex Execute actions too. Workbench is an advanced tool that is built using JavaScript and PHP, where it supports more than 5..

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Lightning Experience Vs Salesforce1 Using Lightning Components

Posted by Sushma Gangavalli | Posted On February 1st, 2017|Lightning Experience

Salesforce1 is a mobile app development platform which has been built to fulfill today’s Mobile and Social Solution needs. Developers build apps using various user interface and Saleforce1 provides us with a Platform which manages the apps without limiting our business needs. It is designed for scaling with open API’s for being extensible and a powerful..

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How Personalised Customer Journeys are Helping Brands Win

Posted by Pavan KR Murthy | Posted On January 11th, 2017|CRM, Customer Experience, Customer Success Platform, Salesforce

This blog post marks the beginning of a series of articles I’m going to write about the way brands are building one-to-one customer journeys with the help of Marketing Cloud in this disruptive digital age. The East Coast is deep into winter, and moving around has become difficult. Out of all the weekends, I chose..

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Geolocation and its Utility in Salesforce

Posted by Manoj Inuganti | Posted On January 4th, 2017|Cloud, Salesforce, Tablet 20

Geolocation is a very handy field type in Salesforce that can be leveraged to specify the location of any objects such as Accounts, Contacts, Leads and any custom objects that represent physical locations such as Warehouses, Factories, stores and more. Geolocation in principle is a compound field that comprises ‘Latitude’, ‘Longitude’ and counts towards Org..

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SMS vs E-mail: It’s Time to Put this Rivalry to Rest!

Posted by Pratik Vemuri | Posted On December 21st, 2016|Mobile, Open SMS Pro, Salesforce, SMS Marketing

With easy availability of multiple communication channels in today’s smart phone world, it becomes quite a task to pick the right communication channel. But what is a right communication channel? Would you get your audience’s attention when you send a promo code over SMS or via E-mail? Should Amazon send out delivery notification as a..

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