Is Your Organization Ready for Einstein?

Posted by Dr. Shiulee Chakraborty | Posted On May 23rd, 2018|General

Data Quantity

For every organization, data is the core essence which needs to be managed meticulously. The data captured is wide-spread, cluttered, massive, complicated and disorganized. The errors in the data have to be looked upon and corrected. It is essential to examine the data to conclude its accuracy and this stint would be a lengthy process.

Data Quality

Business enterprises need to be data-driven, and data quality is a demanding precondition to accomplish this. Companies are facing challenges to assemble adequate quantity of the right kind of high-quality data.

Once Salesforce Einstein has been purchased, the data needs to be cleaned and preprocessed to give the accurate prediction. Salesforce Einstein generates hundreds of thousands of models by applying machine learning based on the existing preprocessed data (Figure 2).

The Data Science team are accountable for the quality of data, which helps all stakeholder groups, i.e., users, developers, and organizations to make a better evaluation of the business requirements.

Salesforce Einstein

Figure 2. How Salesforce Einstein Works

Role of AppShark to Build Customer Data

AppShark has expertise in managing data which is of utmost significance especially in the era of accurate prediction. The Data Science team at AppShark prepares and efficiently processes the data.

Data Preparation: involves Data Cleaning and Feature Engineering concepts, which are mandatory for achieving superior efficiency.  

Data Preprocessing: is an approach used to convert raw data into a clean data set. On any occasion, the data gathered from various sources is an unprocessed format and hence is not feasible for the analysis.

The steps involved in Data Preprocessing are:

  • Data Cleaning: the primary goal is to grasp lost data, noisy data, detection and reduce redundancy.
  • Data Integration: is used when data is assembled from diverse origins and linked to form logical data. This valid data, after performing data cleaning is used for analysis.
  • Data Transformation: is used to convert the native data into a described layout based on the requirement.

How the AppShark team will implement Salesforce Einstein for your organization:

1. Identification of Business Problems

It’s important to understand the customer’s needs, and this allows to focus attention where needed. This will improve the productivity and customer satisfaction.

2. Pinpointing of Precise Salesforce Einstein Product

AppShark will help a business of any size with Salesforce Einstein implementation and deployment. It will help companies make a quick transition to running their sales, customer service, marketing and other processes.

3. Analysis for Feasible Data Quantity

Salesforce Einstein uses historical data efficiently to assist in widening the business rapidly. For implementing Salesforce Einstein products, we need a specific volume of data listed in Salesforce Einstein product documents.

4. Understanding the Outcome to Solve the Above-Identified Business Problem

Salesforce Einstein seizes and associates with data to give users predictive insights and recommends following steps in the Salesforce applications.

Salesforce Einstein makes users excel at their jobs by:

  • Leading them through each insight.
  • Steadily training, progressing and building compatibility to hand over the perfect recommendations by accepting user preferences.
  • Being well aware of when to share the finest insights based on users personal background.

Hopefully, by reading this, you find that Einstein has so much to offer and could be a great asset to your organization.  Furthermore, perhaps you even need to give it a shot yourself. I will state that the Salesforce products and highlights depend on machine learning to request a decent volume of data, the more high-quality information, the better the prediction estimations to discover specific patterns.

 

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Dr. Shiulee Chakraborty

Dr. Shiulee Chakraborty has six years of research experience in the field of data science, which includes machine learning, predictive analysis, forecasting, and statistical modeling. She has completed her Ph.D. from IIT and was honored with a gold medal by the President of India for her research.

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