Archive for April, 2017

How Salesforce Aligns Digital and Technology Strategy in a Shopping-Driven World

Posted by Kiran Banala | Posted On April 5th, 2017 |Salesforce, Salesforce Marketing Cloud

Soon, we will no longer be able to shop at the three JcPenney stores located at Dunkirk-Fredonia Plaza, Westfield Sunrise, and Palisades Center in the New York region. JcPenney decided to close 138 stores all over USA as part of its strategic decision  to align with their omnichanel strategy. Wal-Mart’s 2016 strategy was similar when..

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