Archive for March, 2016

SMS/Texting in Business: Part 3 – Voice of Customer (VOC)

Posted by Srinivas Gaddam | Posted On March 30th, 2016 |General, Mobile, Salesforce

In my previous blog post, I mentioned that we recently moved to a new house. Anyone who has done this knows the consequent, frequent trips to a home improvement store. In my case it was a Home Depot near my house. During one of my trips, I noticed a credit card terminal next to the..

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Customer experience in Consumer Goods Companies: The Salesforce Way

Posted by Pavan KR Murthy | Posted On March 16th, 2016 |Salesforce, Consumer Goods, CRM

This blog marks the beginning of several blogs I’m going to write on how consumer goods companies use Salesforce to sell and serve in the Omni-Channel age. In the early winter of 2013, I received an email from a consumer electronics company regarding a connected device which helps you monitor your overall health. On wondering..

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SMS/Texting in Business: Part 2 – Real-Time Interaction

Posted by Srinivas Gaddam | Posted On March 2nd, 2016 |General, Mobile, Salesforce

I am a father of two teens. It recently dawned on me that my children are no longer interacting with me the way they used to. My wife tells me it is because they are growing up and it is a normal change. I understand THAT, but that is not what I meant. They are..

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